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BrightTALK Channels is a cloud-based webinar solution that helps businesses of all sizes with channel setup, live video streaming and lead management. Its key features include content analysis, video creation, intent tracking, pip...Read more about BrightTALK Channels
WebinarGeek is webinar software designed to help businesses stream presentations, record live webinars, share prerecorded videos, and manage on-demand webinars. Key features include co-presenting, sharing presentations, statisti...Read more about WebinarGeek
Let's Get Digital
Let's Get Digital
We help event managers make impact. With Let’s Get Digital you can grow your number of attendees, extend your brand awareness and increase the ROI of your sponsors and exhibitors. Unforgettable online, hybrid, and in-person even...Read more about Let's Get Digital
TwentyThree is a cloud-based video content management solution (CMS) designed to help marketers manage track and distribute their videos while increasing engagement with integrated marketing tools. This solution offers video manag...Read more about TwentyThree Webinars
Livestorm enables powerful, yet pain-free video engagements at scale. Our end-to-end video engagement platform enables organizations to create professional video engagements that can be easily managed in one place. Livestorm is a...Read more about Livestorm
ClickMeeting is a browser-based webinar solution, that brings the power of webinars and video conferencing to organizations of any size, or freelancers. It improves team collaboration, boosts effective communication, and makes o...Read more about ClickMeeting
WebinarJam is a cloud-based solution that helps businesses create and conduct webinar sessions, which includes live streaming on Youtube and Facebook or event broadcasting via private webinar rooms. Presenters and administrators c...Read more about WebinarJam
Business Hangouts is a cloud-based video conferencing and collaboration solution that provides a platform to share valuable information and establish communication between managers and employees. Key features of Business Hang...Read more about Business Hangouts
Zoom Meetings is a cloud-based video conferencing software solution that allows organizations in the educational, financial, health care, and government sectors to conduct virtual meetings and collaborate in real-time using integr...Read more about Zoom Meetings
Join.me is an online meeting platform that helps businesses manage meetings and team collaboration. Key features include real-time presentations, mobile whiteboards, scheduling, toll-free audio, chat and more. Designed f...Read more about Join.Me
eyeson is a cloud-based video conferencing software that is suitable for businesses of all sizes. The solution is suitable for business teams that operate mainly through online communication as. eyeson provides features such ...Read more about eyeson
Webinato is a cloud-based video conferencing solution that allows businesses to create webinars for training, sales and marketing. The solution allows businesses to conduct live or pre-recorded webinar sessions and engage audience...Read more about Webinato
BigMarker is cloud-based webinar-hosting and marketing tool for organizations in the technology, education and nonprofit industries. Modules and key features include automated webinars, landing pages, chat, polls, handouts, record...Read more about BigMarker
Restream is a live streaming solution that helps businesses of all sizes distribute video content across multiple social media channels including Facebook, Linkedin, YouTube and Twitch. It lets users create customizable chat boxes...Read more about Restream
HPE MyRoom is a cloud-based and on-premise collaboration solution designed to help businesses organize meetings, webinars or training via video/audio calls and chats. Features include screen or application sharing, content viewing...Read more about HPE MyRoom
Flow is a cloud-based solution that provides businesses with tools to create and stream webinars, improving audience engagement with the brand. Using its storyboard functionality, professionals can add new content blocks such as p...Read more about Flow
CreateWebinar is a webinar solution designed to help businesses manage contact lists, webinar rooms, scheduling, archiving and more. Key features include screen sharing, customizable branding, email notifications and video recordi...Read more about CreateWebinar
Demio is a browser-based webinar platform, which helps revenue generating teams drive engagement and ROI, while building relationships with prospects, partners, and customers. Features include customizable branding, engaegment ana...Read more about Demio
Adobe Connect is a web conferencing software solution used by companies for conducting online meetings, webinars and training sessions. The solution is for adhoc collaboration as well as planned online meetings. The solution enabl...Read more about Adobe Connect
Crowdcast helps businesses and content creators launch and manage webinars, question-and-answer sessions, workshops, live streams and online summits to engage with customers. The built-in customizable landing pages allow enterpris...Read more about Crowdcast
Consider these situations—Do you struggle with low attendance in training sessions and product demonstrations? Are your representatives tired of traveling to client locations to give demos? Is it tough to manage training sessions for your vast customer base?
If you are facing any of these challenges, you should consider webinar software.
Webinars (or web-based seminars) are fast becoming a common term in business and education sectors. It's defined as online presentations, conferences, or workshops that are delivered as video conferences.
Unlike traditional conferences, webinars don't require attendees to travel to a particular location, saving their time and money. As webinars are delivered online, you can invite a large number of attendees at once, without worrying about any real estate cost.
By conducting online webinars, you will achieve two goals simultaneously: You will save time and money spent on travel and improve the engagement levels of your business presentations.
This guide aims to help businesses like yours select the right webinar software. Here's what we'll cover:
What is webinar software?
Webinar software is a tool for hosting online presentations, conferences, discussions, and meetings. The software lets you manage attendee lists, send attendees their credentials and access codes to log into the sessions, as well as establish collaboration among hosts and attendees via chat and Q&A sessions.
The key functions of a webinar solution include the following:
Hosting a live webinar in WebNinja (Source)
Common features of webinar software
The first step before purchasing a webinar solution is to understand the common features. This knowledge will help you shortlist products based on the capabilities, ensuring that the software you choose performs all the functions you desire.
In this section, we'll list the common features of webinar software. Review this list, select the features based on your business needs, and shortlist products accordingly.
Broadcasts your computer screen or mobile device interface to the attendees. This functionality lets you offer product demos as well as training.
Streams your presentations during a web conference. Unlike screen sharing, this functionality only shares your PowerPoint files and not your whole desktop to the audience.
Streams live videos of hosts and attendees via a webcam or mobile camera. This feature also provides a live video of all the participants during a webinar.
Provides participants with a "raise hand" option for asking questions during a presentation. Once the option is selected, the host is notified and they can transfer the audio and video controls to the attendee who wants to ask a question.
Lets participants join the webinars from their smartphones using an Android or iOS app.
Allows webinar organizers to transfer presentation controls from one host to another.
Hosts webinars for a large audience such as customers, students, and employees from across the globe. Also, it helps you manage attendee registrations.
What type of buyer are you?
After learning about the product features, the next step is to understand the types of webinar software buyers. Each type of buyer has their own needs, for which reason, vendors offer differentiated products that suit different buyer type.
According to our research, there are primarily two types of buyers of webinar solutions:
Local businesses and multinational corporations. These buyers need webinar software to manage presentations for their departments or a few customers. For instance, companies could organize business and compliance training for employees. These buyers should invest in a solution that lets them send email invitations with easy access and login.
Events management companies. These buyers usually host webinars as part of events that involve a large number of customers or attendees. For instance, product updates are usually accompanied by global webinars to apprise customers, while annual shareholder meetings inform shareholders about a company's revenue and financial strategy. These buyers should invest in a solution that offers event management functionality.
Benefits of webinar software
The next step in the purchase process is to find out the benefits of webinar software, so that you can assess the software's usefulness for your business. This information will help you present a strong case to your stakeholders for purchasing the software.
Here are the key benefits of webinar software:
Ease of access for attendees. Attendees can connect to your webinars from anywhere by signing with their credentials or event-specific access code. Some vendors offer mobile apps that let attendees access webinars from their smartphones. This ease-of-access boosts attendance and eliminates any travel or logistics costs.
Collect and analyze feedback more effectively. To make your webinars effective, it's important to collect feedback and regularly analyze the performance of your sessions. Webinar software lets you send digital feedback forms to attendees right after the session, thereby maximizing survey participation.
In-session collaboration. Webinar software also helps you improve collaboration between hosts and attendees. It provides participants a chat interface for posting comments and questions during a session. Hosts can also share files with the audience and conduct Q&A sessions after the webinar.
Market trends to understand
Audience engagement is a key determiner of a webinar's success, which has pushed vendors to explore ways for optimizing engagement.
Artificial intelligence (AI) and augmented/virtual reality (AR/VR) are two technologies that webinar software vendors are working to incorporate. While AI can help businesses identify areas of improvement for webinar content, AR/VR improves the attendee experience by emulating a live session for remote attendees.
In this section, we'll discuss each trend in detail. To ensure the long-term success of your preferred webinar tool, ensure that the vendors you shortlist plan to incorporate these technologies into their products.
AI to optimize webinar content. The technology can analyze parameters, such as attendance, topics, duration of the webinar, in-webinar chat messages, and hand raises, to understand engagement levels during a webinar. This data can help in developing best practices to create and present webinars. For instance, based on historical performance, the AI tool suggests an optimal duration for each topic so that webinar creators can limit presentations to get maximum attention. With small businesses increasingly adopting AI, we expect it to become a core offering by 2022.
AR/VR-assisted training is the next big thing. In some instances, attendees feel that webinars are impersonal because everything is online. Attending sessions in-person offers a different experience that not all webinars can emulate. In such cases, the issue can be solved with AR/VR. The technologies enable attendees to view trainers, other attendees, the presentation screen, hand gestures, body language, and animations as if they were actually present in the session. With many vendors, such as 360 Immersive and Tesseract, making headway in this area, we expect AR/VR to become a core webinar software functionality by 2023.