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SurveyLegend
SurveyLegend
FrontRunners 2022
SurveyLegend is a cloud-based survey solution for individuals and businesses of all sizes. The solution enables users to create mobile-friendly surveys, manage survey questionnaires, customize questions and track responses. S...Read more about SurveyLegend
Nfield
Nfield
Nfield is a cloud-based solution designed to help market researchers create custom surveys to collect customer feedback and determine challenges and experiences. Features include real-time data, secure data storage, remote access ...Read more about Nfield
Userflow
Userflow
The fastest way to fast user onboarding Userflow is a user friendly low/no-code builder for onboarding guides and in-app surveys on the market. It allows you to onboard your users better to ensure conversion, adoption and retent...Read more about Userflow
SurveySparrow
SurveySparrow
SurveySparrow is a cloud-based customer experience solution that enables businesses of all sizes to create engaging feedback surveys. It comes with a centralized dashboard, which allows users to import contacts and organize them i...Read more about SurveySparrow
SurveyMonkey
SurveyMonkey
FrontRunners 2022
SurveyMonkey is a cloud-based survey tool that helps users create, send and analyze surveys. Users can email surveys to respondents and post them on their websites and social media profiles to increase response rate. Users can run...Read more about SurveyMonkey
SurveyMonkey Enterprise
SurveyMonkey Enterprise
SurveyMonkey Enterprise is a 360-degree feedback solution designed to help businesses in education, healthcare, IT and other sectors conduct surveys to collect feedback. The GDPR and HIPAA compliant platform enables teams to encry...Read more about SurveyMonkey Enterprise
QuestionPro
QuestionPro
FrontRunners 2022
QuestionPro is a leading SaaS survey solutions company providing a wide range of applications to measure and manage customer experience, employee engagement, and the pulse of the audience. We offer 40+ question types, 350+ read...Read more about QuestionPro
forms.app
forms.app
FrontRunners 2022
forms.app is an online survey builder designed to help businesses create contact, registration, sales order and customer feedback forms using customizable templates. It enables organizations to add product lists in web forms, embe...Read more about forms.app
Zonka Feedback
Zonka Feedback
FrontRunners 2022
Zonka Feedback offers feedback forms and customer satisfaction surveys in various formats, such as on a tablet or on a kiosk, designed for companies to gather and analyze the data. The solution can be utilized by hotels and other ...Read more about Zonka Feedback
FaceUp
FaceUp
FaceUp is a comprehensive whistleblowing platform, ethics hotline and HR tool. It is a secure, intuitive and easy to use solution, which allows employees and pupils to report instances of wrongdoing. Anybody can anonymously send r...Read more about FaceUp
WorkTango
WorkTango
WorkTango (formerly Kazoo) revolutionizes how the world's most forward-thinking companies engage and inspire their people. We offer the only Employee Experience Platform that enables meaningful recognition and rewards, offers acti...Read more about WorkTango
Zoho Survey
Zoho Survey
FrontRunners 2022
Zoho Survey is a cloud-based 360-degree feedback surveying solution that caters to small, midsize and large organizations. The solution offers templates and a library of questions to create custom surveys. Survey creators can also...Read more about Zoho Survey
Snap Survey Software
Snap Survey Software
Snap Surveys offers a survey management and experience measurement platform, created for companies of all sizes. It offers survey design, data collection, feedback management, advanced analytics, and customizable reporting. Both c...Read more about Snap Survey Software
Sogolytics
Sogolytics
FrontRunners 2022
Transform your organization's customer experience with the SoGoCX platform. Meet customers where they are in their journey, pinpoint weaknesses, identify opportunities, and take action. With comprehensive analytical power at your ...Read more about Sogolytics
Alchemer
Alchemer
FrontRunners 2022
Alchemer (formerly SurveyGizmo) offers the world’s most flexible feedback and data collection platform and survey software, with twice as many question types as the competition and a low-code design that allows innovative thinkers...Read more about Alchemer
SmartSurvey
SmartSurvey
FrontRunners 2022
SmartSurvey is an online survey solution that allows businesses to design customized surveys. The solution includes ready-made templates and custom designing tools to build and share online surveys with participants. SmartSur...Read more about SmartSurvey
Typeform
Typeform
FrontRunners 2022
Typeform is a cloud-based survey management solution designed for companies of all sizes. It offers survey design, configuration, distribution and analytics within a suite. Typeform features survey design, where users can des...Read more about Typeform
Outgrow
Outgrow
Outgrow is a cloud-based survey solution that caters to businesses across various industries such as finance, health care, real estate, insurance, marketing agencies, fitness, health and more. Key features include audience targeti...Read more about Outgrow
Insight Stash
Insight Stash
Insight Stash is a cloud-based feedback management solution designed for small businesses that helps them to create feedback forms that integrate with business websites. Insight Stash lets users collect visitors' perspective of we...Read more about Insight Stash
BlueX
BlueX
BlueX is a survey solution available in both cloud-based and on-premise deployments. The solution offers educational institutions an online questionnaire and course-evaluation tool that integrates with their existing learning mana...Read more about BlueX
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Buyers Guide
Last Updated: October 02, 2021Data is king in today’s digital world. Whether you’re a small online retailer or an enterprise manager with hundreds of employees, data about customers and operations keeps you in control of the direction of your business.
How do you get this information? Survey software makes it simple to create, distribute, collect and analyze information in order to spot trends and make smarter business decisions.
Speaking of smart decisions, this guide offers an overview of these systems so that you have all the necessary details to choose the best survey solution for your needs. We’ll cover:
What is Survey Software?
Common Survey Software Functionality
Types of Survey Software Buyers
Key Considerations
How Is It Priced?
What is Survey Software?
Survey software is used by a variety of businesses to gather data on all kinds of groups: employees, customers (both new and former) or consumers. And the systems often allow users to create surveys and forms targeting specific segments.
Surveys can collect responses from individual consumers, business professionals with specific job titles, people within certain age ranges who are also apartment renters—services are available to help find these specific audiences to gain the type of research data you need.
No matter how simple or complex your survey, software is customizable enough to ensure you can build the appropriate survey and receive the right kind of data.
Common Survey Software Functionality
Survey software isn’t overflowing with features, but the functionality offered is highly flexible and customizable. Here are the common features included in most modern solutions:
| Survey creation |
The core of the software, survey builders offer a wide variety of tools to hone your survey structure to get the most useful information. Multiple question types, including single answer, choose-all-that-apply, open form responses, matrix selections and rating scales, are among those available. Arrange questions to exclude certain respondents or to branch questions based on specific answers, or craft a quiz that automatically calculates a score. Then customize the images, logos and other branding so your forms are consistent with your other marketing materials. |
| Security |
Several options are available to protect response data, identifying information and prevent fraudulent responses. Add passwords and timers, authenticate through Facebook or Twitter, prevent multiple submissions based on IP addresses and offer anonymity for survey takers. |
| Distribution |
Once your survey is built, you can launch it in various ways—sharing a custom URL, automatic posting on social media with Facebook, Twitter or LinkedIn integrations or through email with connections to your email marketing system. |
| Reporting and analytics |
Most modern survey systems are capable of delivering results in real-time so you can gauge the effectiveness of your surveys quickly. Then, once all your data is collected, software offers tools to dissect the information the way you want: by age or gender, by location, or filter and cross-tabulate multiple questions to identify trends you can use to make better business decisions. |
| Targeted surveys |
For surveys designed to gather data on a random set of consumers, for example, survey software vendors can find the appropriate respondents and return results within days. Users can specify the location of respondents worldwide or other demographic factors. Some vendors also offer services to help users improve their questions or survey structure so that you get the best data in the least amount of time. |
Types of Survey Software Buyers
The types of features you need in survey software depends on your industry and application. Here are some common uses by industry:
- Enterprise human resources professionals can use survey forms to gather details about employee engagement and performance, then implement changes that help keep workers happy and productive. Surveys can also be used to conduct exit interviews to provide HR professionals more insight into employee satisfaction.
- Retailers can use their customer database to send out feedback forms to inform what kinds of products they keep in inventory and uncover details about the service they received.
- Marketing or academic researchers can use surveys and targeted audience services to collect responses from specific groups to bolster research with hard data.
- Nonprofit event or donor managers can use surveys to determine the effectiveness of fundraising events, or to gather information about donors and their behavior. Nonprofits need this data to identify trends in giving to maximize their fundraising abilities.
- Healthcare providers can use surveys to determine the effectiveness of fundraising events, or to gather information about donors and their behavior. Nonprofits need this data to identify trends in giving to maximize their fundraising abilities.
Many top vendors include pre-made templates for these purposes, so you can quickly launch and close surveys to improve your business.
Key Considerations for Survey Software Buyers
Aside from specific features, survey software purchases include some other important decisions about how your data can be used and the level of support you need.
Integrations with other systems greatly expands the reach of your surveys and usefulness of your collected data, whether it’s sending forms embedded in email marketing or automatically analyzing open-ended survey responses. These integrations include:
- Email marketing systems
- Customer relationship management systems
- Collaboration tools
- Social media management systems
- Analyzation systems
- Google or Microsoft suites
Support and training needs vary based on how you use survey software. Vendors offer technical support to ensure the system works properly on your system, and training services are available, usually for an extra fee, so that you can get the most impact out of your surveys.
How Are Survey Tools Priced?
Survey software is generally offered in a web-based deployment, meaning users can purchase a license and immediately begin using the system without having to install anything on their own computers.
These online systems most often cost a flat fee based on different plans, increasing in cost as more features are added. And payments are made monthly on a subscription model. Some vendors may limit the number of surveys or forms created per month, or the number of users at a time, for certain plans, and most offer a free version, albeit with limited functionality.
Small to midsize companies can invest in web-based survey software with a smaller upfront cost compared to on-premise options, and can easily add new features as their survey needs increase.