SMS Marketing Software

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Twilio is the worlds leading cloud communication platform that enables you to engage customers across channels - SMS, voice, video, email, WhatsApp and more. Pay-as-you-go APIs allow businesses to scale communications reliably. ...Read more about Twilio


Squaretalk is a cost-effective, scalable, and simple-to-use cloud communications platform that gives your sales and support teams tremendous tools to boost efficiency and productivity. Your sales and support representatives will ...Read more about Squaretalk

4.85 (53 reviews)


Bitrix24 is an online workspace for small, medium, and large businesses. It features over 35 cross-integrated tools, including CRM, tasks, Kanban board, Gantt chart, messenger, video calls, file storage, workflow automation, and m...Read more about Bitrix24

Agile CRM

Agile CRM is a cloud-based customer relationship management (CRM) solution designed for small and midsize businesses. It offers contact management, telephony tools, appointment scheduling, marketing automation, project management,...Read more about Agile CRM


TXTImpact is a cloud-based SMS marketing solution suitable for sectors such as real-estate, healthcare, insurance, educational institutions and religious groups. Key features include an SMS auto-responder, mass text messaging and ...Read more about TXTImpact

5.00 (9 reviews)

SMS Workflow

SMS Workflow is a cloud-based SMS marketing solution designed for small and midsize businesses. It offers outbound broadcasts, workflow management, scheduling, keyword management and reporting functionalities within a suite. ...Read more about SMS Workflow

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CallHub SMS Marketing is a cloud-based multi-channel contact management solution designed for businesses of all sizes. It enables users to manage call centers, voice broadcasting and SMS marketing functions. CallHub allows us...Read more about CallHub

4.21 (70 reviews)

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TXT180 is a cloud-based SMS marketing solution designed for businesses of all sizes. It offers messaging templates, mobile send management, a web widget, contact management and message forwarding functionalities within a suite. ...Read more about TXT180

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FrontRunners 2022

SimpleTexting is a cloud-based platform for 1-on-1 business texting and mass text message campaigns. The platform provides the ability to send and receive messages using a 6-digit short code, an existing 10-digit phone number or a...Read more about SimpleTexting

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SlickText is a cloud-based SMS marketing solution for business of all sizes. It caters to various industries including retail, restaurants, schools, churches, ministries, real estate, marketing agencies, e-commerce and nonprofits....Read more about SlickText

4.89 (73 reviews)

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Teckst is a cloud-based SMS marketing and two-way texting solution for contact centers and customer service companies. Primary features include SMS/MMS, Facebook Messenger and WeChat connectivity, single sign-on, audio and desktop...Read more about Teckst

4.87 (30 reviews)

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Call Loop

Call Loop is a cloud-based SMS marketing and voice broadcasting solution designed for businesses of all sizes. It offers audio management, auto responders, bulk SMS, personalized SMS, trigger-based campaigns and analytics function...Read more about Call Loop

4.59 (83 reviews)

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Zingle is a cloud-based SMS messaging platform that allows users to communicate with their customers via text message and other mobile messaging channels. It is suitable for businesses of all sizes. Key features include conta...Read more about Zingle

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FrontRunners 2022

Mobiniti provides a mobile marketing platform for small and midsize businesses, as well as enterprise customers. It enables users to engage their customers via mobile with SMS marketing. Key features include mobile coupons, contes...Read more about Mobiniti

4.62 (63 reviews)

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TrueDialog is a cloud-based SMS texting platform that helps businesses of all sizes send both one-to-one as well as bulk messages to customers. It provides special administrative controls for educational institutions to track and ...Read more about TrueDialog

4.81 (16 reviews)


InTheChat is a cloud-based digital marketing customer service platform for companies of all sizes. It enables businesses to connect with customers via SMS texting, social media, live chat, messengers, email and chatbots. The ...Read more about InTheChat

4.00 (2 reviews)


Targeteveryone's all-in-one marketing platform helps businesses market better, scale business growth, and reach customers globally. The web-based platform allows you to send bulk SMS, email marketing campaigns and SMS promotions o...Read more about TargetEveryOne

4.50 (2 reviews)


Textedly is a cloud-based SMS marketing tool for businesses of all sizes. The system offers mass group texting, text scheduling and customizable auto replies. Users can send texts over 300 characters long. The system also off...Read more about Textedly

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Avochato is a messaging and reputation management solution designed for companies of all sizes. It offers customer review management, response management, review monitoring and reporting functionalities within a suite. The product...Read more about Avochato

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SendHub is a business voice over internet protocol (VoIP) solution. Integrated applications for PBX, Auto Dialer, ACD, CTI, workforce scheduling, softphone, SMS marketing and more are available within the system. This solution is ...Read more about SendHub

4.26 (34 reviews)

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Buyers Guide

Last Updated: January 12, 2021

SMS (or Short Message Service) is the messaging protocol used for sending and receiving text messages on mobile phones. It is supported by all mobile phones, from the most basic to the smartest, and offered by pretty much all mobile networks and carriers worldwide.

Depending on whom you ask, only about 20 to 30 percent of marketing emails get opened. Compare that to the 99 percent open-rate reported by SMS text message marketers and you'll quickly see why so many companies are interested in SMS marketing.

But SMS marketing has its own challenges, both logistical and legal. While emails and email marketing tools are familiar to most modern marketers, the same is not true of SMS marketing. In this Buyer's Guide we answer some of the most pressing questions buyers of SMS marketing software have about the technology and about the tactic in general.

Read on to learn:

What Is SMS Marketing Software?
Common Features of SMS Marketing Software
What Type of Buyer Are You?
Key Considerations for SMS Marketing

What Is SMS Marketing Software?

Sending a single text message is easy. Most people can do that with one hand while waiting in line for coffee.

But sending many well-timed texts to a select group of customers and potential customers and tracking and capitalizing on the results— well, that's a whole different ballgame. And it's far more difficult.

But it doesn't need to be, with the right SMS marketing software. SMS marketing software contains a collection of tools and applications designed to help your company get started with SMS marketing and, most importantly, do so in a controlled and scalable way. (While it can be highly effective, SMS marketing isn't without its challenges and potential downsides. More on those in the Key Considerations section below.)


SMS marketing dashboard in Textedly


SMS marketing dashboard in Textedly


SMS marketing software provides a platform that lets you design, deploy and manage your text messaging campaigns. The software is usually purchased as a cloud-based solution (also known as SaaS), meaning you can log in and use it from any computer. This also means you won't need to craft your marketing messages on your phone's tiny keyboard.

Common Features of SMS Marketing Software

Mass text messaging The core of SMS marketing software. It lets you send messages to large groups simultaneously. Most platforms help organize customers into smaller subgroups.
Scheduled messaging Lets you send individual and group texts at predetermined times. Message timing is even more important with SMS marketing as it is with email marketing.
Message personalization Helps automatically personalize text messages by replacing tags (e.g., #NAME) in your template email with the actual information for each individual recipient.
Shortcodes The key words often used in promotions and advertisements, as in “Text shortcode to 12345 to enter." Shortcodes are used to organize incoming texts and help segment customers.
Automated responses Provides basic automated reply functionality to confirm that messages texted from customers were received.
2-way messaging 2-way messaging identifies and collates individual message replies into separate conversations that can be tied to a database record, such as a customer's CRM entry.
Picture messaging (MMS) Adds MMS functionality to the platform allowing customers and businesses to send and receive multimedia messages, like photos, videos and audio recordings.
Contest and polling tools Provides basic tools and templates for running contests and opinion polls via text message. These are a great way to grow an audience and increase engagement.

What Type of Buyer Are You?

The report "Two Types of Mobile Marketers: Which One Are You?" (content available to Gartner clients) makes a distinction between two types of mobile marketers. Appraising your business and its marketing strategy can help determine which SMS marketing applications will deliver the best results on investment.

  • Mobile-extenders are companies whose primary means of communicating with customers is not via a mobile device. This includes most companies and especially those for whom “Mobile does not enable a unique form of connection to customers and prospects, but rather extends their existing connections to a different form factor."These companies typically find the basic functionality of SMS marketing apps sufficient.
  • Mobile-centrics are companies that “take advantage of the distinct capabilities of mobile devices and networks to engage their customers and prospects in a unique and compelling way that is not possible using techniques derived from the desktop."These companies often have their own smartphone apps which they might choose to supplement with more advanced SMS marketing applications.

Market Trends to Understand

Apart from the strategic and logistical concerns of starting an SMS marketing initiative, there are also legal considerations. Depending on your location, there may be state and federal laws regarding whom your business can text and for what reasons.

In the US, the relevant laws are contained in the Telephone Consumer Protection Act (TCPA) and also in the CAN-SPAM Act. While the latter originally applied only to emailed communications, some of its provisions have also been applied to SMS text messaging. You should seek legal counsel to determine if your proposed SMS marketing will comply with relevant laws. Any failure to comply can result in significant charges and penalties.

As general rules, customers should need to opt-in to receive SMS communications from your business. Similarly, there should be a simple and clear means to opt out of future communications. Many companies use special promotions and contests in order to grow their base of opted-in customers. It pays to get creative here and remember that consumers will be quick to opt-out if they receive excessive or unuseful, unhelpful messages.

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