Reputation Management Software
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Review Ninja is a cloud-based review management solution designed to help businesses monitor their online reviews. It is suitable for small businesses in a variety of industries. ReviewNinja supports review generation and mo...Read more about ReviewNinja
Reputation Studio is a review management solution, which helps businesses monitor and analyze client reviews from multiple channels such as marketplaces, websites, application stores, social media platforms and more. Administrator...Read more about Reputation Studio
LocalClarity is a cloud-based review management platform for multi-location businesses. The comprehensive suite of tools helps clients to build relationships through direct review responses, increase local search traffic, gain ins...Read more about LocalClarity
Millions of product reviews are written every day. Wonderflow is the simplest AI-based solution to analyze them and turn this extremely vast stream of customer feedback into winning decisions. Unified VoC analytics help B2C compa...Read more about Wonderflow
justLikeAPI is a single-point service for scraping reviews and other review-related data from some of the most complicated websites. Its users can save a lot of time and money by not having to deal with dozens of different review ...Read more about justLikeAPI
Mentionlytics is a social media and website monitoring platform designed to help small to large companies and professionals including artists, politicians, celebrities and more. It enables businesses to report on what people are s...Read more about Mentionlytics
Dataminr is a cloud-based event detection and mass notification solution that helps businesses predict, analyse and mitigate operational, reputational or cyber risks. It allows users to attach images and videos to alert messages, ...Read more about Dataminr
Yotpo is a cloud-based content marketing platform for e-commerce businesses that enables users to collect user-generated content and use the content to build a brand and manage the customer experience. The integrated solution lets...Read more about Yotpo
Podium is an award-winning marketing and communication platform that uses text messaging to help local businesses improve their online reputation, convert more leads, and retain more customers. Podium's all-in-one inbox consolid...Read more about Podium
ReviewTec is a cloud-based reputation management solution that caters to small and midsize businesses and helps them to manage interactions with their customers and monitor online reviews. ReviewTec allows businesses and serv...Read more about ReviewTec
Demandforce is the all-in-one practice growth solution made to attract new patients, and keep them coming back. With fully-integrated automation tools like appointment reminders, automated recall, two-way texting, targeted email c...Read more about Demandforce
Womply is a cloud-based reputation, customer relationship and business management solution that caters to small businesses across various industry verticals. It helps these businesses to manage their online reputation and market p...Read more about Womply
Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch...Read more about Falcon.io
DJUBO StarSight is a cloud-based reputation management solution that caters to hospitality businesses of all sizes and offers tools for review generation, review monitoring and competitor analysis. DJUBO StarSight’s dashboard...Read more about Djubo
Critique is a cloud-based hotel reputation management solution that helps hotels and businesses in the hospitality sector to manage online reviews and keep track of guest experiences that are shared on various review platforms. ...Read more about Critique
Rannko is a cloud-based digital reputation management solution for small businesses. The solution provides modules for review management, listing management, task management and social media post scheduling. The review mana...Read more about Rannko
Birdeye is the highest-rated all-in-one reputation and customer experience platform for local businesses and brands. Over 90,000 businesses use Birdeye’s all-in-one platform to effortlessly manage online reputation, connect with p...Read more about Birdeye
Your customers need a tour guide for their shopper journey. User-generated content (UGC) is the insightful, vibrant, trustworthy companion your shoppers are looking for. Enter Bazaarvoice. We help you get shoppers what they need a...Read more about Bazaarvoice
Chekkit is a cloud-based reputation management solution that caters to service-oriented businesses such as dentists, chiropractors, brokers and more. Key features include campaign management, response management, review monitoring...Read more about Chekkit
BurrellesLuce WorkFlow is a cloud-based reputation management platform that helps streamline media planning, media monitoring and media reporting through public relations management programs. BurrellesLuce WorkFlow’s key feat...Read more about Burrelles
Popular Reputation Management Comparisons
Buyers GuideLast Updated: September 24, 2021
No matter how hard you work to make your business the best it can be, you're always going to find yourself at the mercy of online review sites like Yelp.
You'll hopefully receive overwhelmingly positive reviews thanks to your diligence and business acumen, but there's still going to be the occasional bad penny blaming you for events beyond your control.
Fortunately, just as software is the problem here, so too can it be your solution. Reputation management software helps your business monitor the web so that you can respond to negative reviews while also encouraging positive ones. Your online image is crucial in today's world, and this software will help you to maintain a strong, positive internet profile.
This Buyer's Guide will explain what reputation management software is, including its key features, and point you towards the type of system that will best suit your business' needs.
Here are the important points we'll cover:
What Is Reputation Management Software?
Common Features of Reputation Management Software
What Type of Buyer Are You?
What Is Reputation Management Software?
Think for a minute about your own practices as a consumer. If you're out of town on a business trip, looking for a place to eat for dinner, what do you do? Ask the hotel clerk? Check out a map? If you're like most people these days, you probably consult the internet, especially sites that will rate each and every local business based on reviews from ordinary customers like yourself.
Once you do this, which restaurant are you more likely to visit—the one with one star and comments that call it “disgusting," the one with three stars and few actual comments, or the one with five stars and exuberant descriptions of the delicious food? Assuming that all three are equal in price, you're most likely to choose the five-star restaurant.
Now, instead of imagining yourself as the customer, picture yourself as the owner or manager of each of these businesses. The difference between the one-star restaurant and the five-star restaurant is probably pretty evident; one is dirty and the food isn't very good, while the other has much higher sanitary standards and better quality food.
What's the difference between a three-star review and a five-star review? In many cases, the answer is simple—reputation management software.
The three-star restaurant may be every bit as clean and as tasty as the five-star, but the owners of the three-star restaurant pay no attention to their reviews and other online comments. The owners of the five-star restaurant, on the other hand, use software to monitor and alert them when they're mentioned online. They are able to respond to negative reviews in a timely and sympathetic manner, perhaps even getting those reviewers to reconsider their rating. They can also use the software to encourage their regular customers to post rave reviews, thereby increasing their rankings and giving them a greater online image.
This theoretical situation explains what reputation management software is and what it does—it is a system that allows businesses to keep on top of their online reviews and other mentions so that they can stay in the know about how their brand is perceived and can ensure that they get the positive profile their hard work deserves.
Common Features of Reputation Management Software
|Review monitoring||Automatically monitor dozens of review websites and receive alerts for any new mentions. With this you can respond appropriately and promptly, managing the fallout of negative reviews while encouraging positive mentions.|
|Review generation||Emails and advertising campaigns can be set up that are automatically sent to customers in order to encourage them to write and share positive reviews about their experience with your business.|
|Social media management||Similar to review monitoring function, this will allow you to automatically monitor Facebook, Twitter and other popular social media sites so that you can respond to conversations about your business/brand and be an active part of all conversations about you.|
|Reporting and analytics||Generate easy-to-understand reports and ratings about how your business/brand is being discussed online, including (but not limited to) review sites and social media.|
|Leverage reviews||Some of the most robust systems will help you turn positive reviews into SEO-friendly, formatted content for your website and social media pages in order to promote your brand.|
What Type of Buyer Are You?
No matter what kind of business you're in—the food and beverage industry, real estate, even hospital administration—you're going to find yourself the subject of online reviews. Reputation management software is useful to businesses of all sizes, kinds and varieties, since online presence is such a vital part of contemporary commerce. You're likely to find that your own business falls into one of the following categories:
- One location. If you're just a small, local, single-location business, a relatively simple system should be able to help you keep track of your reviews and your customer's mentions of you online. Software that focuses on review management and review generation should suffice for your purposes.
- Two-to-three locations. If you manage a small franchise of businesses with only a few locations, you can still probably get away with a less robust system that focuses on monitoring reviews and social media while helping to generate positive reviews from satisfied customers.
- More than three locations. If you own or manage a large business franchise, whether local, state-wide, or even national, you'll find that it gets increasingly difficult to monitor reviews and mentions with each location you add, especially since different managers at each locale may lead to extremely differently reviews for each individual franchise. For this, you'll need a thoroughly robust reputation management system that allows you to not only monitor reviews and social media but also provide you with reports on your general online profile, so that you can make sure you have a positive image across the entire franchise, at all locations.
Other factors to take into consideration when choosing the right reputation management software for your business include:
- Integration with other systems. Some advanced reputation management systems will leverage the database that is part of your customer relationship management (CRM) software so that you can contact recurring customers in order to encourage them to leave and share rave reviews. They may also integrate with your larger suite of marketing software to consolidate your reputation management efforts with other marketing campaigns, like blast emails and lead generation.
- Cloud-based software vs on-premise software. As recently as a few years ago, most software was housed by companies on-premise, and the companies themselves were responsible for maintaining the physical hardware. This required plenty of space, as well as IT knowledge/resources, making some software unavailable to smaller businesses. Fortunately, these days you'll find that most reputation management software is cloud-based, and thus available to even the smallest of businesses who could make use of this kind of system. These cloud-based solutions are implemented more quickly and easily than on-premise software, with fewer up-front costs and less of a need for IT assets, making it ideal for small-to-midsize businesses.