Recruitment Marketing Platforms

HR professionals in talent acquisition and recruitment face the constant challenge of finding the right fit for open positions. It takes a lot of time and effort to reach potential candidates through the right channel.

Recruitment marketing platforms can help you generate job awareness, spur interest, and compel candidates to apply.

These tools allow users to create engaging job descriptions and advertise/communicate them via email campaigns, career opportunity newsletters, social media sites, and career events. These tools also help track and measure data on which recruitment marketing strategies are successful and which need improvement.

Recruitment marketing platforms often integrate with applicant tracking systems, talent management systems, recruiting software, and other HR tools.

In this buyers guide, we'll cover everything you need to know about recruitment marketing platforms—including benefits and common features—to help you decide if this tool is right for you.

Here’s what we’ll cover:

• What is recruitment marketing software?
• Common recruitment marketing platform features
• What type of buyer are you?
• Benefits of recruitment marketing platforms
• Market trends to understand

What is recruitment marketing software?

Recruitment marketing platforms allow users to market and distribute job listings via social media websites, email campaigns, and online job boards (among other channels) to attract applicants and convert them to new hires. These software tools offer candidate relationship management, email recruiting campaigns, and talent networking features to automate, streamline, and improve overall recruitment marketing processes and operations.

The main aim of recruitment marketing tools is to find, attract, engage, and nurture high-quality candidates using marketing methods and tactics. Using a recruitment marketing tool can result in increased brand awareness, a more qualified talent pool, faster hiring, and an improved candidate experience.

Common recruitment marketing platform features

What type of buyer are you?

Understanding the different types of buyers in the market can help you make an informed purchase. Most recruitment management platform buyers belong to the following two categories:

• Recruiting and staffing agencies: Buyers in this category find and place candidates in positions at other companies using client-provided information and requirements. The right recruitment marketing platform helps these users spread awareness about different opportunities and generate interest.
• These buyers should opt for an easy-to-use recruitment marketing tool that provides multichannel marketing (social media, email, and web sourcing), social recruiting, and candidate management capabilities. Look for tools that allow you to monitor your whole recruiting process in one place and provide metrics, reports, and analysis.
• In-house recruiters: Businesses with an in-house recruiting team are responsible for filling open positions within their own organization. A recruitment marketing platform that offers applicant tracking, social recruiting, a careers page builder, and candidate relationship management features would be a good fit for such buyers.
• These buyers need a tool that enables recruiting teams to market jobs, provides application forms that work on mobile as well as desktops, integrates with job boards, manages employer branding, and recruits talent.

Benefits of recruitment marketing platforms

• Reduced hiring costs: Recruitment marketing platforms allow recruiters to build a talent pool through social media posts, employee referrals, and email campaigns. These tools can post to multiple channels at once, and track and engage with candidates in a single system. This streamlined process improves hiring speed and reduces costs associated with advertising openings and requiring multiple software tools. Reporting features can easily show which sources/channels are bringing in high-quality candidates at what speed, providing an ROI to help focus recruiting efforts.
• Higher-quality applicant pool: The variety of features offered by recruitment marketing platforms help businesses attract quality passive and active candidates. Social media outreach tools, advertisements on third-party websites, and integration with job boards expose your business to a wide talent pool, which helps you source quality candidates for different jobs.
• Improved brand awareness: Recruitment marketing solutions allow users to create and optimize career pages on their websites or on a landing page using custom messages, videos, and other branding that capture the essence of a company’s mission. Features such as customizable branding, email templates, and content management ensure job postings and information are brand-aligned, which helps elevate your company’s profile and strengthens brand awareness.

Market trends to understand

• Artificial intelligence (AI) impacting recruitment marketing. HR managers are using predictive analytics to make hiring predictions and accurate workforce planning decisions. The use of predictive analytics has driven adoption of artificial intelligence in recruitment marketing. AI-enabled recruitment marketing platforms help recruiters create robust talent networks, speed up the talent matching process, and convert top talent from prospects to qualified applicants. Software vendors have started using this technology to create personalized websites, encourage candidates to apply, and schedule interviews.

Note: The application selected in this article is an example to show a feature in context and is not intended as an endorsement or recommendation. It has been obtained from sources believed to be reliable at the time of publication.