Product Analytics Software

Compare Products

Showing 1 - 20 of 29 products


Whatfix is a customer experience management platform that helps small to large businesses manage and personalize application engagement. It comes with an Electronic Performance Support System (EPSS), which enables users to perform...Read more about Whatfix

4.65 (62 reviews)


What if your product analytics tool actually knew your business, not just your data? Track the right data and actually get valuable insights! InnerTrends provides product analytics software for product-led growth companies. We'...Read more about InnerTrends

4.91 (11 reviews)


UserIQ is a customer success platform designed to help businesses of all sizes capture customer feedback, reduce churn rates and create audience segments based on behavior. The application allows organizations to send NPS surveys ...Read more about UserIQ

4.00 (3 reviews)


Smartlook is a cloud- and mobile-based quantitative analytics solution that helps businesses of all sizes with user behavior and insights. Smartlook answers the ‘what’ and ‘why’ behind every user action. Primary featur...Read more about Smartlook

Learn More


Totango is a cloud-based customer success and retention platform. It enables an enterprise to accelerate customer success, adoption, retention and expansion by managing all post-sales activities. It increases the conversion rate b...Read more about Totango

4.00 (23 reviews)

Learn More


Kissmetrics is a cloud-based customer engagement and email campaign automation solution. It helps businesses understand website visitors through behavior-based analysis. Designed for small firms, it provides a centralized platform...Read more about Kissmetrics

4.28 (18 reviews)

Gainsight PX

Gainsight PX is a cloud-based solution designed to help businesses of all sizes create product adoption strategies through analysis of customer engagement. Key features include feedback collection, audience segmentation, goal sett...Read more about Gainsight PX

4.33 (3 reviews)


Auryc is a cloud-based customer experience (CX) solution that caters to businesses across various industries such as vacation rentals, hospitality, fashion, apparel and more. Key features include a customer journey intelligence pl...Read more about Auryc

No reviews yet

Google Analytics 360

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites...Read more about Google Analytics 360

Learn More


Mouseflow is a behavior analytics platform used to optimize website experiences towards improving conversions, perfect for UX professionals, Product Managers, Digital Marketers, startups, small businesses, and enterprises. With Mo...Read more about Mouseflow

Learn More

Piwik PRO

Piwik PRO Analytics Suite allows for tracking users' online behavior and interactions with sites, digital products, and apps. With Piwik PRO, companies can make more informed decisions while respecting visitors’ privacy. Piwik PRO...Read more about Piwik PRO

4.75 (12 reviews)


Amplitude is a product analytics platform that helps businesses to track visitors with the help of collaborative analytics. The platform uses behavioral reports to understand users' interactions with products and provides insights...Read more about Amplitude

4.49 (49 reviews)

Learn More


Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. Get complete data with a single snippet...Read more about Heap

4.53 (36 reviews)

Learn More


FullStory is a web-based digital intelligence system that helps optimize the client experience. It enables users to track and monitor each customer activity. From clicks to page transitions, everything is indexed automatically. Th...Read more about FullStory

4.59 (63 reviews)

Learn More


LogRocket is a complete front-end monitoring and product analytics solution that utilizes session reply, performance monitoring, and powerful analytics to uncover and fix UX and technical issues that affect conversion, engagement,...Read more about LogRocket

4.92 (24 reviews)

Learn More


NOLA is a call center solution designed to help businesses connect with customers through outbound or inbound calls in compliance with telephone consumer protection act (TCPA) regulations. It enables sales and marketing teams to i...Read more about NOLA

4.75 (4 reviews)


Mixpanel is a product analytics solution that helps businesses gain insights into audience behavior and track customer journeys. It enables managers to convert leads into customers, generate custom reports, build funnels, view top...Read more about Mixpanel

Learn More


Dataroid is a digital analytics and customer engagement solution, which helps businesses gain insights into customer behavior across their channels and grow their customer lifetime value (LTV) by engaging them in a relevant and pe...Read more about Dataroid

4.00 (2 reviews)

Lucky Orange

Lucky Orange is a suite of conversion optimization tools designed to help businesses track and engage with visitors using heatmaps, dashboards, live chat, polls and more. Administrators can gain insights into problematic areas wit...Read more about Lucky Orange

Learn More


ZonBase is a product analytics software designed to help businesses gain insights into products across Amazon’s database. The platform offers an estimator tool, which enables administrators to track amazon standard identification ...Read more about ZonBase

5.00 (1 reviews)

Buyers Guide

Last Updated: December 01, 2021

Software Applications for Product Analytics

If you are a product manager or work at a product-based company, then you already know that using guesswork to design and market your products and services will not build better products or drive customer success. You need to know how users are using the product, whether the product is working, what the most important features are, what users like/dislike about the product, and where the customer churn is happening. Answering all these questions will help diagnose issues, develop improved digital experiences for the customer, and understand customer engagement.

Product analytics software helps you find answers to all these questions and understand user behavior and how a customer actually feels about the product. These tools track the customer journey by collecting data on how they interact with the product. Businesses can utilize the insights provided by such tools to understand critical issues such as poor conversion rate and product issues. This can help businesses develop actionable insights and improve customer satisfaction.

Before you dive into every data analytics tool in the market, you need to choose the right tool that will help you get the best results. This guide will help you understand the different factors you must consider when shortlisting a product analytics tool.

Here’s what we'll cover:

What is product analytics software?

Product analytics software is a set of tools that allow product managers and product teams to collect user-level data on how customers interact with their products via desktop websites, mobile websites, or applications. These software tools provide insights on user engagement, what features customers use, problems they face, and so on.

Product analytics help businesses understand user behavior by tracking their actions or engagements on the application site. Understanding user behavior will enable product managers to improve the user experience (UX) of their products which will lead to improved conversions, retention of customers, and all around, better products.

Data visualization in Mixpanel

Data visualization in Mixpanel (Source)

Common features of product analytics software

Software features vary by product or vendor, but most product analytics platforms have the following features in common:

Data visualization See and understand trends, outliers, and patterns in data in graphical representations using visual elements such as charts, graphs, and maps.
Product data management Capture, organize and track product-specific data and information in a centralized location. This data includes product usage, features, design data, user feedback, and configurations.
Cohort analysis Categorize and divide data into groups with common characteristics before analysis.
Conversion tracking Analyze what happens after a customer interacts with your ads - whether they purchased the product, signed up for a free trial, downloaded your app. This helps you understand how your products are selling and at what rate you are converting leads.
Customer segmentation Segment your customers into groups with similar characteristics or parameters such as demographics, gender, and buying behavior. This can improve your marketing analytics through targeted marketing messages to establish customer relationships.
Engagement tracking Monitor customer interactions and which interactions bring about the most value. This includes, number of visits, total logins, number of tasks performed, files stored and deleted, and other parameters.
Funnel analysis Analyze a series of events that lead towards an outcome on a website and how many users get through each of those steps. Example: the flow that starts with an advertisement-to-purchase journey in online advertising.
Alerts/notification Trigger notifications or alerts via email to keep up with important and time-sensitive information.

What type of buyer are you?

Before evaluating software, you should assess the type of buyer you are. The majority of buyers in the insight engines market belong to one of these categories:

  • Product managers: The product manager of an organization has to understand their customers’ needs so that they can build useful products. They are mostly involved in conducting customer interviews, surveys, and examining product analytics. They can do so by collecting data from various sources including social media and other third party sources. But a product analytics tool can provide them with timely information on product usage, user engagement, time spent on the app/site and other key performance metrics (KPIs) seamlessly by integrating all data sources into one single organized view.
    A fully-featured product analytics tool with dashboard customization, custom segments, session recording, and automatic data capturing features would be suitable for these buyers. It’ll help them monitor key user behavior with their products such as onboarding, free trial conversions, and new feature launches to increase customer retention and build better products.
  • Product designers: The product designer (especially the UX designer) is mostly responsible for UI and UX design of their products to provide end-users with the best possible experiences. Without proper insight into product features, it becomes difficult for developers and designers to innovate, and improve their product performance. They need a product analytics tool that can help them uncover user pain points and what customers like/dislike about the products they use.
    They should opt for a tool that includes features for A/B testing, engagement measuring by feature, user analytics, and to visualize user configuration changes over time. Such data can help them eliminate bugs, fine-tune features, and verify product concepts. It allows developers/designers to test and speed up product design and better prepare for launch.

Benefits of product analytics software

  • Improved customer retention: Using product analytics software can help you uncover insights on user returns on your website over a period of time, time spent on the site, number of visits, and churned customers. By examining such key parameters through customer segmentation, engagement tracking, and data visualization, product analytics tools can help create strategies to improve retention over time, implement fixes, and improve product experience.
  • Better product marketing: The conversion tracking and customer segmentation capabilities of such software can help product managers and marketers of your organization sell a product to users. By tracking users’ digital footprints to see which marketing programs (emails, social posts, campaigns) bring more visitors, you can create more targeted campaigns and improve customer onboarding.

Market trends to understand

Here’s a recent trend in the global product analytics software market that you should be aware of:

  • Growing demand for AI/ML-enabled product analytics software: With the rise in the use of artificial intelligence (AI) and machine learning (ML) technology, product analytics software vendors are integrating AI to their platforms to enable automatic data capture of user level data, and scale personalizing digital experiences. AI-enabled analytics tools or product intelligence platforms with the help of machine learning capabilities can provide self-service, cross-platform analytics that uncovers answers, trends, correlations, and new questions in real-time. This can help product teams to make better and faster decisions by analyzing detailed behavior, user attributes, and channels.

Note: The application selected in this article is an example to show a feature in context and is not intended as an endorsement or recommendation. It has been obtained from sources believed to be reliable at the time of publication.