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Designed as a full-stack solution, PartnerStack is a cloud-based partner relationship management (PRM) platform that assists SaaS-based companies, marketing agencies, and resellers with building and managing channel partner progra...Read more about PartnerStack
PartnerActivate is a cloud-based channel management platform that helps businesses manage partner engagement. It offers a suite of products for engaging, enabling, growing and measuring business partners. Key features include stat...Read more about PartnerActivate
xAmplify is a partner management software designed to help businesses manage asset libraries, deal registrations and omnichannel social media campaigns. The platform enables managers to track the allocation of market development f...Read more about xAmplify
Grow your revenue and profits with intelligent sales automation with Sales Cloud. Help every rep be more efficient. Close more deals. Collect cash faster. Boost growth and profit with intelligent automation and integrated tools fr...Read more about Salesforce Sales Cloud
Zift is a cloud-based channel management and marketing solution, which assists medium to large sized businesses with revenue analysis and campaign management. Its key features include content marketing, analytics, a media library ...Read more about Zift Solutions
Impartner PRM is a cloud-based channel management solution which helps businesses manage and optimize channels. The software integrates with Salesforce and other CRMs to handle selling, marketing and assessing clients’ performance...Read more about Impartner PRM
Zoho CRM is a cloud-based business management platform that caters to businesses of all sizes. It offers sales and marketing automation tools with helpdesk, analytics and customer support functions. Zoho CRM helps users respo...Read more about Zoho CRM
Allbound offers a channel management platform for organizations looking to build or expand indirect sales channels that include resellers, distributors, VARs, agents, dealers, OEMs, ISVs and systems integrators. With Allbound...Read more about Allbound
Elioplus PRM is a cloud-based partner management solution, designed to assist enterprises with deal registration, content management, lead distribution, and more. The software allows vendors to check current and past deals, set ...Read more about Elioplus PRM
Kiflo is a partner relationship management solution designed to assist businesses with deal registrations, partner onboarding, lead sharing, reward programs, and more. Administrators can accept or refuse deals according to require...Read more about Kiflo
Magentrix extends your CRM for partner relationship management (PRM) portals and customer portals. Deliver content, share information and engage your partners and customers with a completely customizable and branded portal that ma...Read more about Magentrix
Crossbeam is a cloud-based partner management software designed to help businesses connect with partners, prospects and opportunities to improve ROI across the organization. Key features account mapping, data import, user roles ma...Read more about Crossbeam
StructuredWeb is a channel marketing automation platform. With the shift to remote work and distributed teams, channel partners are in more demand than ever, helping businesses make smart technology investments. But too often, ve...Read more about StructuredWeb
Mindmatrix is a channel management and sales enablement solution that helps businesses to streamline processes related to lead generation, marketing automation, digital asset management, and more on a centralized platform. With th...Read more about Mindmatrix
Partner Portal is a cloud-based partner management solution that helps businesses streamline processes related to commission calculation, lead tracking, partner registration, and more on a centralized platform. It allows partners ...Read more about Partner Portal
Unifize takes a totally different approach to quality management operations. It is infinitely configurable to every quality process, meaning we map to your processes and not the other way around. Unifize brings people, processes a...Read more about Unifize
GlassHive helps tech companies of all sizes including MSPs, MSSPs, VARs, vendors and more manage marketing and sales processes. It includes CRM, email marketing, sales management, tasks, integrations, marketing plans, collateral b...Read more about GlassHive
Channeltivity is a cloud-based solution that helps businesses automate and streamline various partner relationship management (PRM) processes, such as lead distribution, onboarding and more. Professionals can provide partners with...Read more about Channeltivity
PartnerAlign is a partner management solution that directly aligns SaaS vendors and their partners' daily revenue-generating activities through Zomentum's all-in-one partner-led revenue platform. PartnerAlign enables SaaS vendor...Read more about Zomentum PartnerAlign
Rallyware's complete performance enablement platform drives higher workforce performance and company success using the latest in data analytics, integrations, and automation, driven by an automated rules and recommendations engine...Read more about Rallyware
As a growing company, have you wondered how to effectively manage partner relationships in order to scale your business to new levels?
Partner management software helps channel sales managers and channel marketers from a company connect with third-party vendors (typically referred to as partners) and automate several parts of the partner management process. Partner management applications function as a centralized platform to serve partners by optimizing product information sharing, marketing materials, and other key parts of partner communication and collaboration processes.
This guide will help you understand what partner management software is, as well as the various factors that must be considered when choosing a partner management software solution.
Here’s what we'll cover:
Partner management software is a system of business processes and features that enable channel marketers to communicate and engage with their partners.
With a partner management application, sales marketers can effectively manage and automate their reseller pipeline on an online portal that can offer partners insight on leads, progress, and future opportunities. Partner management solutions also help sales companies create custom partner portals, reward their sales teams, track sales leads, manage deal registration, and more.
While features vary from product to product, partner management software typically offers some or all of the following functionality:
Lead management | Store information about leads and contacts, and track them throughout the sales process. |
Onboarding | Familiarize new clients, stakeholders, or employees with the company, a new location, or a service. |
Partner portal | Access a web-based portal that helps distributors, partners, and other service providers access marketing and sales content. |
Access controls and permissions | Regulate who can view and use the system by setting permissions and issuing passwords. |
Channel management | View leads received from various distribution channels in a centralized location. |
Collaboration tools | Access a channel for team members to share media files, communicate, and work together. |
Content management | Create, update, and monitor content accuracy. Ensure brand consistency for all written materials for stakeholder distribution. |
Deal management | Define specific parameters to negotiate and secure sales. |
Lead distribution | Route and distribute your leads to third-party buyers. |
Performance metrics | Access a set of indicators that track how well an organization, division, or particular project is performing. |
When seeking out a partner management solution for your business, be sure to consider the following market trend:
Emergence of Chief Ecosystem Officer positions: Since partner ecosystems are growing more complex by the day, it will become increasingly important to strategically plan sales channel development efforts and forge long-lasting relationships with current and potential partners. In light of this, a new position will emerge within the sales industry, titled Chief Ecosystem Officer, whose responsibilities will include making sales projections, setting budgets, and achieving company sales goals. In the future, your organization will most likely need to employ a Chief Ecosystem Officer to ultimately be responsible for connecting the partner management system and sales managers with the goals of the rest of the company’s ecosystem, including the product development, marketing, and customer service sectors.