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MarketPowerPRO
MarketPowerPRO
MarketPowerPRO is a cloud-based multi-level marketing solution that helps businesses streamline processes related to sales, commissions, distribution, and more. Administrators can maintain an end-user database by adding notes, upd...Read more about MarketPowerPRO
Penny
Penny
Penny is an AI-powered workflow automation platform that improves consultant success, streamlines revenue, and enhances customer relationships for any direct-to-consumer sale. Combining AI and automation, Penny assists businesses ...Read more about Penny
Krato Journey
Krato Journey
Journey is a multi-level marketing solution that enables direct selling professionals to onboard and engage existing or new distributors through gamification and actionable data analytics tools. It helps users track task progress ...Read more about Krato Journey
Epixel MLM
Epixel MLM
Epixel MLM Software caters to the demands of the direct selling and multi-level marketing industries with technology solutions. Epixel MLM Software supports a wide array of compensation plans with fully customizable options for us...Read more about Epixel MLM
ProMLM iCON
ProMLM iCON
Pro MLM is a cloud-based solution that enables businesses to build and manage network marketing workflows through various compensation plans, e-wallets and more. It provides administrators with tools to manage user profiles, set u...Read more about ProMLM iCON
Infinite MLM
Infinite MLM
Infinite MLM is a multi-level marketing (MLM) software that helps businesses manage downlines, financial calculations, backup, payments and more across a variety of compensation plans like binary, matrix, unilevel, donation, and h...Read more about Infinite MLM
ALPHA2.0
ALPHA2.0
ALPHA2.0 is an MLM solution that allows professionals to run businesses with comprehensive features thereby generating more profits. It is built on AWS in-house patented cloud architecture. It offers a variety of features such as ...Read more about ALPHA2.0
MLM Software Central
MLM Software Central
MLM Software Central is a multi-level marketing solution that helps direct selling and event businesses manage commissions, payments and distribution. It allows users to set up and choose compensation plans based on an organizatio...Read more about MLM Software Central
NETSOFT MLM
NETSOFT MLM
Netsoft MLM is a multi-level marketing solution that helps direct sales and party planning businesses manage marketing, sales, customers, payments and more. It allows businesses to setup and choose compensation plans based on an o...Read more about NETSOFT MLM
Wayroo
Wayroo
Become more aligned with today's customer expectations with social selling tools that combine concepts to connect with prospects and/or customers. Introducing Wayroo, the mobile app that enables direct sales representatives to m...Read more about Wayroo
DirectScale
DirectScale
DirectScale is the most comprehensive cloud-based MLM software on the market. Run, know & grow your business with DirectScale thanks to our BI & behavioral AI for direct selling, Shopify integrations, open API, and RevCapture Ale...Read more about DirectScale
InternetNextStep MLM Software
InternetNextStep MLM Software
INS Affordable MLM Software is a cloud-based solution that enables businesses to streamline multi-level marketing operations using various communication and networking tools. It comes with an application programming interface (API...Read more about InternetNextStep MLM Software
Cloud MLM Software
Cloud MLM Software
Cloud MLM Software is a multi-level marketing solution that enables businesses to build and manage network marketing workflows using compensation plans, social media strategies and more. Built on the Laravel PHP framework, it uses...Read more about Cloud MLM Software
Rallyware
Rallyware
Rallyware's complete performance enablement platform drives higher workforce performance and company success using the latest in data analytics, integrations, and automation, driven by an automated rules and recommendations engine...Read more about Rallyware
Flight Commerce
Flight Commerce
The IDSTC Flight application is a could-native e-commerce enterprise solution that enables both startups and global enterprises alike with managing their direct selling or multi-channel businesses. The Flight platform is a complet...Read more about Flight Commerce
Freedom
Freedom
Freedom is a multi-level marketing (MLM) management solution designed to help businesses manage direct sales, commissions, payments, inventory, communication, promotions, and more. The platform offers white-label capabilities, whi...Read more about Freedom
Firestorm
Firestorm
Trinity Software is a cloud-based multi-level marketing solution that helps businesses manage direct selling operations and compensation. As a Shopify Partner, we can help you get your eCommerce business up and running in no time....Read more about Firestorm
Hybrid MLM
Hybrid MLM
Hybrid MLM is a MLM software development provider that offers customized and modularized multi-level marketing (MLM) business solution. It provides various MLM compensation plans and also supports multiple languages and currencies...Read more about Hybrid MLM
Ventaforce
Ventaforce
Ventaforce is a multi-level marketing (MLM) solution that helps businesses create direct selling plans and view a graphical representation of sales and marketing activities. It offers a variety of features including mobile applica...Read more about Ventaforce
Prime MLM Software
Prime MLM Software
Prime MLM Software provides network marketing solutions that help businesses develop strategies for optimal business performance. It utilizes tools and technologies to adapt to the globally changing trends within the multi-level m...Read more about Prime MLM Software
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Buyers Guide
Last Updated: November 15, 2022Multi-level marketing (MLM), also known as network marketing, is a marketing strategy whereby businesses sell products and services through their member network instead of retail outlets. The members personally contact customers and receive commission on each sale.
MLM software can help businesses streamline the critical functions of this model. We will learn about the key features and benefits of this software in detail in this buyers guide.
Here's what we'll cover:
- What is MLM software?
- Common features of MLM software?
- What type of buyer are you?
- Key considerations for selecting MLM software
What is MLM software?
MLM software is a tool that helps automate the management of member networks and member compensations in MLM business models. Additionally, it helps businesses manage sales and process payments.
In its basic form, the software allows customers to browse products, add select products to the cart, and make payment to purchase a product. More sophisticated tools may allow extensive customizations to the storefront or product catalog.
Hierarchy structure in Infinite MLM (Source)
Common features of MLM software
Each vendor offers a unique mix of capabilities, however, there are some common features of MLM software solutions.
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Commission management |
Manage member commissions, incentives, and bonuses across levels. Users can also monitor the sales cycle. |
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Member management |
Manage member profiles, passwords, and personal details. Activate or deactivate accounts and set roles based on hierarchy, such as admin, employee, and member. |
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Payment processing |
Integrate with payment gateways and e-wallets to handle online payments. |
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Multi-country support |
Handle cross-country payment in multiple currencies, alter website content and member portal based on the country, and support multiple languages. |
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Sales reports |
Track overall sales volume and sales revenue or by the individual member and calculate commissions accordingly. |
What type of buyer are you?
Businesses that use MLM strategy have diverse compensation flows that shape their software requirements to a large extent. We have segmented businesses based on the three most common flow structures.
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Businesses with linear compensation flow: In this structure, only one member exists on each level and every new member joins the network under an existing one or the sponsor (the member who adds a new member to the network). As the organization grows, so does the trailing chain under a particular member and the commission he/she receives. Businesses with this structure require a tool that helps generate timestamps to record the joining of a member, as timing is essential in this flow. They also require in-built commission calculators and support for rolling out bonuses.
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Businesses with uni-level compensation flow: This compensation plan allows each sponsor to hold an unlimited number of members under them. The sponsor receives commission for all the members under them and for the subsequent downline members. However, the commission for downline members is restricted to a certain number of levels. Businesses with this structure require tools that offer built-in calculators for determining commission for each member based on the percentage defined by the admin or manager.
- Businesses with binary compensation flow: This compensation flow allows each sponsor to add only two members under them. The commission in this structure does not depend on the number of levels under a sponsor but rather the revenue generated in each leg of the binary branching. Companies with binary compensation flow require a tool that helps calculate the commission earned by each leg of the business.
Benefits of MLM software
Knowing about the key benefits of MLM software will help you understand the impact of the tool on your business.
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Increased sales: The software supports both the online and offline presence of the company. Personal contact with customers helps increase traffic to the business website and product popularity by word-of-mouth.
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Increased transparency: The software consolidates all the levels of member networks on a single platform. This simplifies tracking downline members, their revenue contribution, and respective commissions.
Key considerations for selecting MLM software
As the last step to selecting MLM software, you need to keep a few additional things in mind.
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Industry expertise: Research about the vendor and their experience in the industry. This will give an idea as to how long the vendor has been operational, the clients they have served, or specific projects they have worked on. Explore third-party websites such as ours to obtain unbiased information about the vendor and see what real users have to say about their products.
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Additional capabilities: A vendor may offer some unique features or extended capabilities that augment their products’ utility. An example is integration with LMS tools, which can be helpful in onboarding and training new members. Look beyond the core competencies of an MLM system to identify adjacent business needs. This will help you choose a vendor that supports your MLM strategy holistically.
Note: The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication.