Marketing Planning Software

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monday marketer

FrontRunners 2022, an award-winning collaboration and project management platform, helps teams plan together efficiently and execute complex projects to deliver results on time. team management and task management tool allows ...Read more about monday marketer


Audiense is the world’s pioneering Audience Intelligence platform. We aim to help marketers and consumer researchers be innovative and develop relevant audience-centric strategies through the use of proprietary social consumer seg...Read more about Audiense

4.17 (6 reviews)


Dreamdata is a cloud-based platform for marketing and revenue attribution. The solution allows businesses to track and analyze how certain activities are impacting revenue, how individual channels are performing and what is drivin...Read more about Dreamdata

4.83 (42 reviews)


FrontRunners 2022

Miro is a cloud-based collaboration tool for small to midsize businesses. The solution features a digital whiteboard that can be used for research, ideation, building customer journeys and user story maps, wireframing and a range ...Read more about Miro


FrontRunners 2022

Bitrix24 is an online workspace for small, medium, and large businesses. It features over 35 cross-integrated tools, including CRM, tasks, Kanban board, Gantt chart, messenger, video calls, file storage, workflow automation, and m...Read more about Bitrix24

Be Addy

Be Addy helps marketers create, schedule and optimize online media plans. Users can allocate budgets to the dedicated platforms and gain insights into campaigns through reports. ...Read more about Be Addy

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ClickUp is a cloud-based collaboration and project management tool suitable for businesses of all sizes and industries. Features include communication and collaboration tools, task assignments and statuses, alerts and a task toolb...Read more about ClickUp


FrontRunners 2022

Asana helps teams orchestrate their work at scale—from daily tasks to strategic initiatives. With Asana, teams are more confident, move faster, and accomplish more with less—no matter where they are located or how many different d...Read more about Asana


FrontRunners 2022

GoodDay is a cloud-based project management solution that caters to businesses of all sizes across various industries. Features include idea management, resource management, milestone tracking, Kanban boards, Gantt charts and more...Read more about GoodDay

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Percolate is a cloud-based content marketing solution for midsize and large companies. Primary features include content management, brand and channel management and social media management. It allows users to manage brand and cha...Read more about Percolate

4.23 (35 reviews)

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FrontRunners 2022

Airtable is a cloud-based project management solution targeting small to midsize businesses as well as departments within larger companies. This system focuses primarily on data organization and collaboration. The system uses...Read more about Airtable

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CoSchedule Marketing Suite

CoSchedule's Marketing Suite is a family of agile marketing products that helps you coordinate your process, projects, and teams. Marketing Suite includes: - Calendar Organizer: Visualize your entire marketing strategy in real...Read more about CoSchedule Marketing Suite

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Taskworld is a marketing planning solution designed to help businesses of all sizes plan and organize marketing campaigns. Key features include task management, project planning, collaboration, budgeting and reporting. The applica...Read more about Taskworld

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DivvyHQ is a cloud-based content marketing solution that caters to content teams in large agencies, media companies and publishers. Key features include audience targeting, brand management, multi-channel publishing, conversation ...Read more about DivvyHQ

4.24 (63 reviews)

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Wrike is a cloud-based project management platform for teams of 20+ that is suitable for both large enterprises and SMBs. It supports remote work for various teams. This solution comes with Gantt charts, calendars, workload view f...Read more about Wrike

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Screendragon is a powerful work management platform suited to the needs of marketing, agency & professional services teams. It combines project management, workflow automation, resource management and forecasting, budget managemen...Read more about Screendragon

4.68 (34 reviews)

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ActiveCollab is a project management solution for creative professionals. It offers cloud-based subscription plans or a self-hosting license. Projects are split into tasks and subtasks. Tasks can be filtered by the due date, ass...Read more about ActiveCollab

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Allocadia Marketing Performance Management is planning, budgeting, and performance measurement software built for revenue-driven marketing organizations. Allocadia is designed for everyone in marketing including leadership teams, ...Read more about Allocadia

5.00 (3 reviews)


Productboard is the customer-driven product management system that empowers teams to get the right products to market, faster. It provides a complete solution for product teams to understand user needs, prioritize what to build ne...Read more about Productboard

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Uptempo provides enterprise marketing teams with software to manage planning, productivity and performance. Our mission is to help marketers lead with confidence and love their jobs. Uptempo’s marketing operations suite integra...Read more about Brandmaker

4.58 (12 reviews)

Buyers Guide

Last Updated: June 30, 2021

While marketing planning software has often been too expensive for many businesses, these days, new software offerings at every price point are giving enterprise-level capabilities to small and midsize businesses.

Marketing planning software makes it easier to understand your business' audience, create targeted marketing campaigns, and monitor their effectiveness.

There are many factors and features to consider when choosing the best software for your marketing team. This guide will help you understand the options available to your business.

Here’s what we’ll cover:

What is marketing planning software?

Marketing planning software gives companies the tools to plan, track, and even predict marketing campaign success. All of these features are available to your entire team in cloud applications that are accessible from anywhere. Collaborative tools allow analysts, creative designers, project managers, and other team members to work together with access to shared data. Companies can also set budgets, define goals, and measure progress with greater accuracy and ease.

Common features of marketing planning software

While features vary from product to product, marketing planning software typically offers some or all of the following functionality:

Collaboration Work on a project with other stakeholders using shared information in real time. Coordinate schedules and project milestones using calendars, conversation tools, and more.
Marketing calendar Schedule upcoming campaigns and marketing communication using advanced calendar tools. Analyze past campaigns for audience data and cost effectiveness.
Goal setting and tracking Define your business objectives and marketing goals, and then track progress over time.
Budgeting and forecasting Estimate the cost of future marketing campaigns. Set, track, and modify budgets based on real-time marketing analytics.
Media planning Assign teams and budgets by advertising channel and promotional vendor.
Presentation tools Share creative assets across teams. Create workflows to gather internal feedback and authorize publication.
Predictive analysis Apply statistical analysis and machine learning principles to predict campaign effectiveness and return on investment (ROI).

What type of buyer are you?

Before purchasing marketing planning software, you should define your company's primary marketing strategy. The type of marketing you do will determine the solution that best supports your business objectives.

Outbound marketing

Outbound marketers should consider tools that track ad click-through rates (CTRs) and newsletter engagement. These features help outbound marketers get the most from tools such as search engine advertising, website ads, and email marketing targeting lists of leads.

Inbound marketing

Inbound marketers should consider solutions that support website analytics and other search engine optimization (SEO) factors. These features help inbound marketers evaluate their blogs, websites, and social media. Lead nurturing, such as drip marketing, is one way inbound marketers draw customers toward a purchase decision.

Social media marketing

Marketers who rely on social media channels to connect with customers should look for applications that can monitor conversations, track the source of inbound leads, and ultimately measure the success of social media campaigns. Many social media marketing platforms provide limited marketing automation tools, while advanced social intelligence is usually reserved for best-of-breed solutions.

Benefits and potential issues

Here are a few things to remember when selecting the right software for your marketing team.

  • Focus on the essentials: Beware of choosing software that offers many features but ultimately lacks the essential functions you need to support your established processes. Look for software that covers your essentials needs and can grow with your business.
  • Confirm all necessary integrations: Whenever you adopt new software, it's important to ensure it integrates with your existing systems and data. For example, some marketing software offers native integration with customer resource management (CRM) software and related platforms. Without native integration, developers may need to spend time making your software platforms compatible with each other.
  • Consider the learning curve: Learning to use new software takes effort. Look for intuitive software options that have plenty of tutorials and self-service documentation. Online tech support is sometimes only available in higher-tier packages.

Market trends to understand

Data visualization helps marketers understand complicated metrics. As smaller companies gain access to big data, the information can feel overwhelming. Data visualization helps teams make sense of abstract analytics and spot opportunities. Ultimately, data visualization tools help companies spend money and time more efficiently.

Artificial intelligence (AI) is making sense of complex data. AI can often find important details in data much faster than humans can. AI is still considered an advanced software feature, and companies may pay a premium to get it. This reality is changing, however, and software that doesn't invest in AI is widely expected to fall behind in the coming years.