Market Research Software

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Nfield is a cloud-based solution designed to help market researchers create custom surveys to collect customer feedback and determine challenges and experiences. Features include real-time data, secure data storage, remote access ...Read more about Nfield

4.39 (18 reviews)

SurveyMonkey Audience

FrontRunners 2022

SurveyMonkey Audience is a market research solution designed to help businesses collect customer data using surveys and analyze results to streamline decision-making processes. Managers can add custom screening questions to target...Read more about SurveyMonkey Audience

4.57 (35 reviews)


Cloudscene is a global marketplace platform that connects businesses with the knowledge, vendors, and tools they need to buy network services. Buyers on Cloudscene can easily and quickly find their optimum service providers, comp...Read more about Cloudscene

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PriceBeam helps businesses in hospitality, publishing, retail, eCommerce, electronics, finance and other industries conduct market research to optimize product pricing for new and existing products. It allows users to automaticall...Read more about PriceBeam

5.00 (2 reviews)


SurveySparrow is a cloud-based customer experience solution that enables businesses of all sizes to create engaging feedback surveys. It comes with a centralized dashboard, which allows users to import contacts and organize them i...Read more about SurveySparrow

4.40 (60 reviews)

Zonka Feedback

Zonka Feedback offers feedback forms and customer satisfaction surveys in various formats, such as on a tablet or on a kiosk, designed for companies to gather and analyze the data. The solution can be utilized by hotels and other ...Read more about Zonka Feedback

4.82 (62 reviews)


FrontRunners 2022

QuestionPro is a leading SaaS survey solutions company providing a wide range of applications to measure and manage customer experience, employee engagement, and the pulse of the audience. We offer 40+ question types, 350+ read...Read more about QuestionPro


FrontRunners 2022

SurveyLab is a cloud-based survey solution that caters to businesses of all sizes across various industries. It enables users to build satisfaction surveys, conduct market research and gather employee feedback. SurveyLab offers ...Read more about SurveyLab

4.91 (55 reviews) is a cloud-based video platform, which helps small to large businesses converse with customers, collect feedback in real-time and capture and share market insights. Features include chat, tagging, whiteboard, commenting...Read more about

4.65 (23 reviews)

Infegy Atlas

Infegy Atlas is a marketing platform that helps businesses understand and analyze customers, competitors and brands. It is a cloud-based platform that enables users to convert keyword searches into actionable insights and leads. T...Read more about Infegy Atlas

4.63 (16 reviews)

Key Survey

Key Survey is a survey management solution designed for midsize and large businesses. It offers mobile surveys, offline surveys, contact management, data workflow, logic and branching functionalities within a suite. Both cloud-bas...Read more about Key Survey

4.63 (38 reviews)

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MaritzCX is a cloud-based customer and employee experience solution that assists large-sized enterprises with data collection and customer satisfaction tracking. Its key features include a survey builder, data mining, forecasting ...Read more about MaritzCX

4.00 (2 reviews)


IdSurvey is a professional data collection software to manage telephone, web and face-to-face surveys. It is a native web-based solution, which users can access from anywhere, with a common browser and internet connection. T...Read more about IdSurvey

4.60 (30 reviews)

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Insightrix Communities

Insightrix Communities is a cloud-based online research community platform designed for government agencies, corporate researchers and research units. It helps organizations in both qualitative and quantitative research by collect...Read more about Insightrix Communities

4.54 (13 reviews)


GoSurvey is a survey solution that helps businesses in retail, healthcare, education, real estate and other industries gather customer feedback, capture leads, and conduct market research. It comes with in-built customizable surve...Read more about GoSurvey

4.66 (32 reviews)

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Crowdtech offers a suite of research tools that enable organizations to capture customer insights through polls, surveys, chats, bulletin boards and more. The platform lets organizations create in-house search panels and add pre-q...Read more about Crowdtech

4.50 (10 reviews)


Connect is a cloud-based collaboration software designed to help businesses create projects, upload documents and share files and folders with team members. Key features include document management, ream-time editing, project mana...Read more about FocalCast CONNECT

No reviews yet

Spark Chart

Spark Chart is an Australian cloud-based survey software solution with 24 x 7 expert support and advice. Australian data storage is an available option. Design and conduct any type of survey project, including employee surveys, ...Read more about Spark Chart

4.81 (36 reviews)

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Toluna Start

QuickSurveys is a cloud-based solution that helps enterprises build questionnaires and gain insights into business performance by conducting automated market research. Key features include question branching, email marketing, resp...Read more about Toluna Start

4.37 (57 reviews)

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Qualaroo is a real-time feedback platform which helps small to midsize businesses gain qualitative insights through website surveys. Its key features include sentiment analysis, cookie targeting, data streaming, custom properties ...Read more about Qualaroo

4.70 (20 reviews)

Buyers Guide

Last Updated: March 30, 2021

Market research software helps businesses understand market trends and customer behavior. It’s a data collection tool companies use to identify their target audiences, assess competition, gauge demand for their products or services, and take feedback from prospects.

If you’re looking to purchase market research software, this guide is your one-stop solution. It explains software features and benefits as well as the various factors you must consider to make a smart purchase.

Here’s what we’ll cover:

What is market research software?

Market research software is a data collection tool that lets businesses check if the product or service they’re planning to launch will be received well by customers. It helps manage the various steps of the market research process, from setting the research panel and identifying the target audience to collecting data and reporting on the collected data. The software also allows companies to identify what is or isn’t working well for their existing products and make changes accordingly.

Common features of market research software

Most market research software tools offer the following features:

Multichannel distribution Collect metrics such as product viability data, product usage data, and customer behavior data from multiple channels, including email, web, and social media.
Reporting Use visualization to organize the collected research data and identify relevant data points related to market trends, business opportunities, customer choices, and more.
Survey builder Create and run surveys to collect feedback from target audiences and analyze their responses. You can customize the question types, images, branding, and more.
Benchmarking Use the collected data to compare your business processes against those of prominent industry players, identify gaps, and plan growth or improvement tactics.
Panel management Conduct and manage panel discussions with relevant, qualified target market research groups. Recruit, segment, and maintain research panels to gain insights into products, services, or market trends.
Statistical analysis Apply statistical models to the data collected from research studies to summarize, analyze, and draw inferences from it.

What type of buyer are you?

You should choose a market research tool that aligns with your industry of operation and intended application. That said, most buyers can be divided into the following broad categories:

Retail businesses: Retail companies conduct market research regularly to keep track of changing customer preferences and market or competitor trends. They should opt for market research software that provides real-time reporting to measure audiences’ responses to products or services and to assess the impact of marketing decisions. Survey builder, multichannel data collection, and benchmarking are some features that would suit the needs of these buyers.

Professional services firms: Professional services firms such as advertising and accounting agencies use market research software to formulate branding or marketing strategies, understand target market trends, and more. These buyers should look for a market research tool that can build customized surveys based on data objectives such as client satisfaction and opportunities for new service offerings. Panel management, multichannel data collection, benchmarking, and statistical analysis are the top features these buyers should choose.

Nonprofit organizations: Nonprofit organizations conduct market research to gather information about their supporters’ or donors’ preferences, motivations, and behavior. These firms should consider investing in a market research solution that offers multichannel distribution, reporting, and statistical analysis to identify patterns in donors’ behavior and payment trends for maximizing fundraising abilities.

Benefits and potential issues

Here are some of the key benefits market research software can offer to your business.

  • High data quality: Market research software collects data based on the parameters and quality standards defined by you. It uses the defined standards to identify which data to keep, discard, or correct. Its survey sample management feature also helps you ensure the collected data is consistent, correct, and of high quality.
  • Better audience targeting: Using the multichannel distribution feature of market research software, you can reach out to your target audiences across channels, including emails, social media, and web. Thus, you’ll be able to capture responses from various prospects, and the data you collected will provide a well-rounded opinion of customers’ preferences.
  • Enhanced customer service: Market research software lets you measure how satisfied customers are with your products or services. Comprehensive data reports generated by the software help you identify your customers’ likes, preferences, and wants, so you’re able to serve them better.
  • Lower risks: The software helps you understand market demand and viability for new products or services before launching them in the market. It also assists in identifying improvement areas for your existing offerings. You can add new features or make improvements to existing features to ensure your product or service fits the needs of the target audience. This reduces the chances of customer rejection or disinterest and lowers market risks for your business.

Market trends to understand

Here are some recent trends related to market research software that you should be aware of:

Data visualization tools helping companies better understand research results: Businesses are increasingly using data visualization tools to easily identify trends or patterns from research data. Data visualizations such as charts, graphs, and images help simplify complex datasets so that companies can spend their time and resources more efficiently.

Artificial intelligence (AI) improving market research and data analysis: AI-equipped market research tools can filter large volumes of collected data using text analysis to identify relevant trends and customer behavior. They improve data accuracy by reducing the chances of human error or bias. Market research software driven by AI also helps save time on report generation and secondary research.