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Event Management Software
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idloom.events
idloom.events
Idloom.events is a cloud-based event management and online registration solution that helps users create an event management website, register volunteers for events and make reservations. It also offers payment processing, automat...Read more about idloom.events
Glue Up
Glue Up
Glue Up (Formerly EventBank) is a cloud-based engagement management platform for nonprofit organizations. Glue Up integrates event management, membership management, customer relationship management (CRM), email marketing, payment...Read more about Glue Up
Swoogo
Swoogo
Expect more from your event management platform. With an emphasis on simplicity, functionality, and the true DIY spirit, Swoogo is a user-friendly event management platform that streamlines the organizational aspects of every typ...Read more about Swoogo
Eventilla
Eventilla
FrontRunners 2022
Eventilla is an event management solution that helps businesses streamline various event-related operations such as planning, communication, booking, scheduling, payments and more on a unified portal. The platform allows organizat...Read more about Eventilla
Attendo Plus
Attendo Plus
Attendo Plus is an attendance tracking solution, which helps businesses plan, create, promote and manage events. Exhibitors can connect with attendees via the networking functionality, export leads and use QR codes to collect visi...Read more about Attendo Plus
monday marketer
monday marketer
monday.com, an award-winning collaboration and project management platform, helps teams plan together efficiently and execute complex projects to deliver results on time. monday.com team management and task management tool allows ...Read more about monday marketer
Hubilo
Hubilo
Hubilo is the virtual + hybrid event platform built for engagement and event excellence. Hubilo's mission is to drive engagement - first and foremost - yielding greater business results. Engagement with your deeply branded experie...Read more about Hubilo
Virtualive
Virtualive
Virtualive is a comprehensive end-to-end web platform built to connect you with the targeted audience of your choice in a virtual environment through our live interactive tools. This platform was specifically designed for organiz...Read more about Virtualive
SpotMe
SpotMe
SpotMe is a B2B event engagement solution tailored for companies looking to host high-touch events. All event management, video production and app building tools are included, directly from your browser. The solution is suitable f...Read more about SpotMe
Event Temple
Event Temple
Event Temple is a cloud-based event management solution designed to manage bookings and revenue for venues and hotels. The solution can be used by hotel chains, independent hotels, clubs, wedding venues and convention centers with...Read more about Event Temple
Raklet
Raklet
Raklet is a cloud-based club and event management solution that provides an integrated workflow for maintaining a contact database, collecting payments, organizing events and automating email and SMS communication. Raklet enh...Read more about Raklet
NVOLV
NVOLV
NVOLV is a mobile app for event management designed for conferences, trade shows and corporate events of all sizes. It offers sponsor management, collaboration, event registration and scheduling functionalities within a suite. ...Read more about NVOLV
InitLive
InitLive
InitLive’s volunteer management solution offers organizations a centralized hub for all volunteer and staff recruitment, screening, scheduling, communications, management, and reporting. InitLive’s solution serves the specific nee...Read more about InitLive
Configio
Configio
Configio is a membership management system that provides a way for businesses to build their own curriculum for online courses. The program includes exams, chapters, assignments, and syllabi within a web-based format accessible fr...Read more about Configio
Eventsforce
Eventsforce
Eventsforce is a cloud-based event management solution that helps business of all sizes schedule and manage events. It offers tools for event planning, marketing and registration as well as post-event analysis and report...Read more about Eventsforce
Eventtia
Eventtia
FrontRunners 2022
Eventtia is a cloud-based event management platform that helps event organizers in small and midsize organizations run corporate, academic, networking and commercial events. Users can create landing pages, run email marketing...Read more about Eventtia
MeetingHand
MeetingHand
MeetingHand is a cloud-based event management solution for companies of any size. Key features include registration, payment processing, reservation management, activity management, website building and reporting. MeetingHand...Read more about MeetingHand
Cvent Event Management
Cvent Event Management
Cvent is a cloud-based solution that helps midsize organizations and enterprises with venue sourcing, online event registration, budget management and payment processing. The solution enables event planners to track the attendance...Read more about Cvent Event Management
Eventleaf
Eventleaf
Eventleaf is an event management solution used by organizers to manage various events including conferences, trade shows, business meetings, corporate training events, seminars, workshops, networking meetings and award shows. Ev...Read more about Eventleaf
Eventboost
Eventboost
Eventboost is an online event management solution that helps corporations, professional event planning agencies and consultants to plan and organize events. The solution provides online registration, event invitation management, s...Read more about Eventboost
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Buyers Guide
Last Updated: November 11, 2021All businesses, big or small, must differentiate themselves from their competitors to succeed. While marketing is one important piece of the puzzle, planning and managing successful promotional events is another major part of it.
The process of promoting a product, service or idea by holding a planned public event (online or offline) involves a lot of planning and coordination.
That’s where event management software can help: An event management—or event planning—solution allows users to incorporate business logic into planning and organizing an event.
This guide can help potential buyers find the best solution for their needs. Here’s what we’ll cover:
What Is Event Management Software?
Common Functionality of Event Management Software
Key Considerations for Event Management Software
What Type of Buyer Are You?
Market Trends to Understand
What Is Event Management Software?
An event management system helps businesses automate the process of planning, organizing, marketing and ultimately analyzing promotional events.
Among other things, this type of software facilitates:
- Event registration
- Ticketing
- Onsite operations management
- Seat allocations
It can also be used to administer real-time polls and surveys to keep the audience engaged and incorporate customer feedback to improve future events.
Common Functionality of Event Management Software
Most event planning software solutions offer some or all of the following capabilities:
| Attendee management | Creates an enhanced attendee experience with functions such as customized registration, guest list management, assigned seating arrangements, polls and Q&As for increased engagement and assignment of qualified staff members to escort attendees. Certain solutions allow users to facilitate travel arrangements for attendees. |
| Registration management | Enables users to accept or decline registrations for events, conferences or seminars through both online and offline channels. Certain solutions allow users to book rooms, venues or tables for attendees. |
| Venue management | Allows users to identify potential venues and prepare a detailed floor plan or layout and allocate booths to exhibitors. Certain solutions allow users to manage event logistics, catering and resources. |
| Ticketing | Facilitates the sale of event tickets or registration for conferences through online or offline channels. Also allows users to customize ticket prices and types and set quantity limits. |
| Event analytics and reporting | Enables the generation of customizable reports, so users can measure event ROI based on metrics such as budget utilization, venue utilization, audience engagement and marketing success. |
| Event marketing | Allows business owners to market events with tools and functionality that allow users to create a customizable event website, launch email, social media and push messaging marketing campaigns and create promo codes. |
| On-site management | Enables users to manage event-related activities at the venue including on-the-spot attendee registrations, creating and printing name badges for attendees, checking in attendees via barcode scanner and integration with self-service kiosks for easy check-ins. |
| Session management | Allows users to create and monitor content for event exhibitors, speakers and sponsors. Also allows users to create event agendas and gauge attendee interest for each session. |
Key Considerations for Event Management Software
Here are a few other factors to keep in mind as you evaluate event planning tools:
Make sure the software offers a mobile interface. Event coordinators are often on-the-go, evaluating venues and meeting with caterers and other professionals to get everything set up. Having a mobile interface available enables a seamless workflow, regardless of location.
Software should support necessary integrations. When choosing an event management solution, it's important to consider which other tools you'll need it to communicate with. You might consider vendors that offer native integrations with customer relationship management (CRM) products that offer features such as:
- Contact and lead management
- Social media communities for marketing events online
- Electronic wallets and payment gateways for online ticketing
- Email and list management software
What Type of Buyer Are You?
Choosing the right event management software depends on the size of the business. Consider the following buyer types:
Small and mid-sized businesses. These businesses typically operate as establishments with up to 100 employees and specialize in a certain area. Such companies might consider a best-of-breed system that specializes in their niche. For example, businesses that primarily hold online events should look for a solution that offers ticketing, online registration management, event marketing and event reporting. Business that hold on-site events should seek features for venue management, on-site visitor management functionality and guest list management, badge printing, barcode scanning and sessions management.
Large enterprises. Companies that specialize in large events often host on-site events that are connected to simultaneous online events working in sync with their offline counterparts. These businesses should look for features that synchronize both online and offline event registration. They may want to consider an event management solution with a modular suite that provides the ability to pick and choose modules according to their needs.
Market Trends to Understand
Big data analytics. Event organizers need to go beyond collecting attendee and registration information to provide a truly customized attendee experience. A wealth of data on customer preferences can be retrieved by tracking customers’ online activities, such as their social media posts and shopping preferences. Big data analytics allows businesses to aggregate and study this data, so they can serve up customized content to users.
Beacon technology in attendee management. Based on Bluetooth low energy (BLE) technology, beacons will go a long way in personalizing the customer experience. Imagine an attendee walking to an event and receiving a customized welcome message the moment they enter the venue, followed by an app notification that automatically opens up a map to guide them toward the registration desk and around the event. Beacons can help keep attendees engaged and encourage them to connect with other attendees, which can lead to more event registrations in the future.