Email Marketing Software
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HubSpot Marketing Hub
HubSpot Marketing Hub
HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing H...Read more about HubSpot Marketing Hub
SendPulse is a cloud-based marketing solution that allows users to manage email, text messaging and push notifications through a single platform. It is suitable for small and midsize businesses. SendPulse’s email features all...Read more about SendPulse
EmailOctopus is an email marketing software that helps businesses design, launch and manage personalized email campaigns using customizable templates and the drag-and-drop editor. Organizations can use the automation functionality...Read more about EmailOctopus
Salesflare is an intelligent CRM and email outreach platform used by thousands of small and medium-sized B2B businesses, who want to sell more with less work. It automates the data entry user would normally have in a CRM by g...Read more about Salesflare
Omnisend is an omnichannel marketing automation platform for growth-focused ecommerce businesses. Omnisend allows you to add several channels to the same automation workflow for seamless communication via email, SMS, web push noti...Read more about Omnisend
Easily finding and contacting the people you're looking for is the cornerstone of every business, be it customers, candidates, clients, you name it. Jobin.cloud specializes in conglomerating this huge aspect of every business's w...Read more about Jobin.cloud
We’re not here to police what you send to your list. We're here for the good guys building legitimate subscriber bases — regardless of which industry you're in, including ones who get unfairly banned like cryptocurrency & blockch...Read more about SendX
EngageBay is an integrated marketing, sales, support and CRM solution designed to help small to midsize enterprises acquire, engage and convert website visitors into customers. The cloud-based platform lets businesses use marketin...Read more about EngageBay
SendinBlue is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaigns, transactional emails and SMS messages functionalities within a suite. SendinBlue allows ...Read more about Sendinblue
Taguchi is a multi-channel marketing management solution that helps businesses streamline processes related to content segmentation, data management, reporting, campaign delivery, and more from within a unified platform. It allows...Read more about Taguchi
Agile CRM is a cloud-based customer relationship management (CRM) solution designed for small and midsize businesses. It offers contact management, telephony tools, appointment scheduling, marketing automation, project management,...Read more about Agile CRM
VerticalResponse is a cloud-based email marketing platform that lets users create, track and send emails in a professional format, instantly and with minimum expenditure. It also helps in directing users to the customized landing ...Read more about VerticalResponse
Experiture is an integrated hybrid marketing automation and customer engagement solution that caters to small and midsize businesses across various industry verticals and helps them to create and manage marketing programs across e...Read more about Experiture
Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting ...Read more about Act-On
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilit...Read more about Marketo Engage
Dialog Insight is a cloud-based email marketing solution that caters to businesses of all sizes across the various industry verticals. It is customizable and can be adapted to particular business needs. Dialog Insight allows ...Read more about Dialog Insight
OpenMoves is a cloud-based email-marketing platform designed for small and midsize businesses. It offers campaign management, lead nurturing and analytics within a suite. OpenMoves features an automated triggered email module...Read more about OpenMoves
Winning Email is a cloud-based email deliverability improvement solution designed for small and midsize companies. Winning Email integrates with many popular email service providers such as MailChimp, AWeber and MadMimi. This...Read more about Winning Email
Klaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships—at scale. The ...Read more about Klaviyo
Triggmine is a cloud-based AI-powered email marketing tool for e-commerce retailers of all sizes. Key features include email automation libraries with preset workflows, email templates designed for a variety of industries, real-ti...Read more about TriggMine
Popular Email Marketing Comparisons
Buyers GuideLast Updated: August 30, 2022
Email marketing is one of the most popular marketing techniques around. In fact, if measured by volume alone, it’s probably the most popular marketing method of all time! So what exactly is email marketing, what does it accomplish for businesses and why is it so popular? We answer these and other questions below.
Many describe email marketing as the online version of direct mail marketing. They’re similar, since both help companies reach out to customers with their marketing message. They’re also similar because both are relatively cheap and so can be sent in large quantities. This lets companies reach larger and wider audiences with greater frequency and lower expense.
While there are some similarities, it’s not until we look at the differences between the two methods that email marketing really begins to shine. Most significantly and unlike direct mail, emails are trackable. This allows marketers to see which recipients are engaging with their content and, in some cases, how they engage with it. Mature email marketing efforts use this information to refine future marketing efforts, whether by email or other channels.
Email marketing software is the tool that businesses use to run and automate common email marketing tasks. The software is also used to measure the engagement and impact of each email marketing campaign and to help companies find better ways of segmenting their customers and audience. (While it’s theoretically possible to engage in email marketing without dedicated software, the vast majority of companies need the automation that email marketing software provides in order for it to be a profitable strategy.)
This guide will help you learn more about email marketing software systems and their range of functions. With this information you’ll be ready to make the right purchase decision and put email marketing to work for you. Here's what we'll cover:
What Is Email Marketing Software?
Common Email Marketing Software Functionality
What Is Email Marketing Software?
In general, email marketing software is used to create, launch and track email campaigns to promote a company’s marketing message. It uses email as the primary vehicle for ''keeping in touch'' with leads. Its goal is to nurture the leads and keep the brand’s solution top-of-mind, until the leads are ready to convert into paying customers. These systems are designed to improve efficiency by automating the more common activities of email marketing, of which there are many. They can also provide insight into the success rate of each individual campaign. Additionally, they help companies generate and maintain more consistent messaging across all email marketing communications.
Specifically, most email marketing solutions include tools that help companies capture and segment leads, automate email delivery and track the results of email campaigns.
Common Email Marketing Software Functionality
While capabilities may vary from vendor to vendor, most email marketing programs typically include the following functionalities:
|Lead capture||Captures lead information from web forms, landing pages etc.|
|Basic segmentation||Groups contacts or leads by shared characteristics (e.g., by demographic or household attributes, or by industry segment or past purchase history).|
|Email templates||Time-saving templates that can be used for frequently sent messages and requests.|
|Mass email delivery||Provides the means to send emails in batches to groups of contacts.|
|Drip (scheduled) email delivery||Automatically sends email messages over a scheduled period of time, helping keep the marketing message top of mind.|
|Email open rate and click-through tracking||Tracks the success of individual email campaigns by measuring the frequency with which prospects engage (open, click links etc.).|
|Reporting and analytics||Provides reports and dashboards to help companies measure leads, email performance, landing page performance, web activity and more.|
Here are a few other things to keep in mind as you evaluate email marketing products:
Consider what mediums your customers are using.
Consumers now interact with emails on multiple devices (such as mobile phones and tablets). Consider systems that optimize emails for viewing on mobile devices. If you or your customers are social media users, look for a system that allows you to incorporate social components into emails. For example, you might consider a system that includes email templates with social sharing buttons.
Decide what degree of personalization you'd like to offer.
If all you want to do is send a monthly newsletter to a large group of contacts, select any system that sends mass emails. If you'd like to automatically send emails on a pre-determined schedule, also look for drip email functionality. To send personalized emails to leads based on their interactions with your company or website (a form of drip email marketing), choose a system with strong segmentation tools and the ability to send targeted emails.
Salesforce Marketing Cloud offers drag-and-drop segmentation capabilities that let users send targeted email messages based on web analytics, customer data and other interactions
Make sure your new system supports necessary integrations.
When comparing email marketing solutions, think about the other tools it'll need to communicate with. You might consider vendors that offer native integrations with customer relationship management (CRM) products, or plug-ins that connect the platform to other software. If you plan to use your mobile device to access your email marketing system, look for a vendor that offers a native or web-based mobile app. Many vendors also offer integration support and services.
Consider what you'll need in the future.
Stand-alone email marketing tools typically only track interactions related to email campaigns. However, some are offered as part of larger marketing cloud suites. Among other things, these suites include tools for:
- Social media
- Mobile marketing
- Marketing automation
- Sophisticated analytics and campaign management
If you expect your business to need these other capabilities, consider a marketing suite. Alternatively, you might look for an email marketing platform that is customizable and can integrate with other systems if you'd prefer to add capabilities over time.