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Showing 1 - 20 of 44 products
Survicate is a cloud-based customer relationship management (CRM) solution for small to midsize businesses in a variety of industries. It offers a variety of ways to collect customer feedback. Survicate feedback can be prompt...Read more about Survicate
OneSpot is a cloud-based digital experience platform that helps businesses track the behavior of website visitors and suggest relevant content accordingly. Professionals can create behavioral profiles for visitors and send persona...Read more about OneSpot
Jahia is a cloud-based platform that helps businesses monitor customers’ experiences and provide personalized content accordingly. Professionals can use the built-in CMS solution, jContent, to create, store, manage and share enter...Read more about Jahia
OrchestraCMS is a content management system, which enables businesses in media, retail, financial services, consumer goods and other industries to deliver digital experiences for employees, partners and customers across multiple c...Read more about OrchestraCMS
Magnolia CMS is the fastest way for mid-market and large organizations to launch world-class digital experiences. Integrating with your existing applications and frameworks is seamless thanks to Magnolia's API-based architecture, ...Read more about Magnolia
Smartsheet is a work execution platform and collaboration tool with a familiar spreadsheet-like interface that helps teams plan, track, and manage projects in real-time. Smartsheet features include a range of project management to...Read more about Smartsheet
Ceros is a cloud-based marketing solution that helps designers and marketers create, publish and deliver engaging content experiences across the web. The drag-and-drop interface allows users to add animations and interactions to s...Read more about Ceros
We want to help you to make full use of our tools so that you're set up for winning from day zero. Bloomreach connects the dots between the core parts of the commerce experience to engage, inspire, and convert your customers for ...Read more about Bloomreach
Mura is a headless content management system (CMS) designed to help businesses, government organizations and educational institutes create, manage and deploy content across multiple channels. Features include versioning, rollback,...Read more about Mura CMS
Engaging end-users with a one-stop digital experience, Moxo is a cloud-based business interaction management solution that enables businesses to create a branded portal to maintain continuous connection with internal teams and ext...Read more about Moxo
HeadSpin is a digital experience platform that helps businesses in gaming, banking, retail, eCommerce and other industry segments optimize mobile, audio, video and web-based application experiences. With the performance optimizati...Read more about HeadSpin
Salesforce Community Cloud is a cloud-based enterprise community platform that enables employees, partners and customers to connect at a single location. It allows users to collaborate and share their ideas and content with each o...Read more about Salesforce Experience Cloud
Adobe Experience Manager is a cloud-based content management solution designed to help businesses create websites, mobile applications and web forms. The artificial intelligence (AI)-enabled platform allows content creators to cre...Read more about Adobe Experience Manager
dotCMS empowers users to build, deliver, and scale memorable and lasting customer experiences with their cloud-based or on-premise content management system. Used by Fortune 500 companies and mid sized businesses, dotCMS enab...Read more about dotCMS
Airkit is a Digital CX Automation builder for your most important customer interactions, wherever they happen. Our enterprise-grade solution connects to any system via APIs and integrations. Abstract away front-end development wi...Read more about Airkit
SQUEAKS is a Smart Factory digital communication and collaboration platform that helps teams better understand "what's important now" while at the same time more effectively solve problems that are creating line stoppages, quality...Read more about SQUEAKS
Intent-Based Promotions is a promo solution that offers individualized promotions to eCommerce site visitors based on real-time buying intent. It offers the right minimum promotions needed to convert each shopper. It also knows w...Read more about Intent-Based Promotions
Sanity is a unified content platform designed to help developers and designers provide better digital experiences. It offers solutions for marketing sites, e-commerce sites, mobile apps, and other digital products and services. Sa...Read more about Sanity
Contentsquare is for brands who offer products or services on websites or apps and are interested in offering an extraordinary experience to increase digital customer engagement, conversions and revenue. Our cloud-based digital e...Read more about Contentsquare
twik is an award winning 5-years old startup that automatically detects all business goals in every website and page and assists in presenting the right product/service/message at the right time to each and every visitor (even com...Read more about Twik
You may already be using a content management system (CMS) to handle communication with customers via emails, blogs, or social media posts. But due to the availability of numerous digital touchpoints, such as live chat and websites, ensuring a consistent customer experience across channels can become tricky. You need more than a traditional CMS to manage communication for multiple channels.
That’s where a digital experience platform (DXP) comes in. DXP software offers a single centralized system to manage the digital experience you offer to your customers and prospects. It gives a complete view of how customers are responding to your marketing communication, webpage content, emails, online ads, live chat texts, or any other digital communication you send out to customers.
The software also allows you to create and publish digital content. For this, it relies heavily on API integrations to communicate with your social media marketing tool, email marketing tool, website publishing tool, etc.
In this buyers guide, we’ll go through the features, benefits, and market trends related to DXP software to understand the tool and its capability better.
Here's what we'll cover:
DXP software is a collection of technologies such as content management, workflow automation, and collaboration that helps improve digital experience management across a range of customer touchpoints. These digital touchpoints may include webpages, social media posts, blog posts, online ads, live chat, voice assistants, and emails.
DXP software helps create and publish content to cater to customer needs and may include sales, marketing, and customer support material. The tool also helps create forms and workflows to improve the efficiency of the processes involved, such as workflow automation, marketing, and sales.
A view of the dashboard in Sitecore Experience Platform with Pancentric (Source)
Software features vary by product or vendor, but most DXP software tools have the following features in common:
Analytics |
Check how your marketing collaterals are performing across channels such as email and social media. Use metrics such as the number of views, clicks, and likes to measure customer engagement. |
API |
Connect to various marketing channels to publish, manage, and analyze content and communication. Use APIs to connect to your social media marketing tool, email marketing tool, workflow automation tool, customer data platform, and more. |
Content management |
Manage your sales and marketing content from within your DXP tool. Create different types of content, publish content in bulk, and share documents and media with your team and stakeholders. |
Forms and workflow management |
Create and manage forms with the help of predefined templates, form rules, required fields, and more. Define multiple business workflows (simple or complex), set due dates for tasks, and check their status. |
Customizable templates |
Quickly build new webpages with the help of page templates, reusable page components, widgets, a drag-and-drop interface, and SEO optimization. |
Alerts and notification |
Keep your audience updated with timely alerts and notifications. Broadcast updates across channels, or target specific users by defining automation rules for the same. |
Most DXP software buyers belong to one of the following categories:
Implementing a DXP software solution has many benefits, including:
Listed below is a trend in the DXP software market that you should be aware of:
Note: The application selected in this article is an example to show a feature in context and is not intended as an endorsement or a recommendation. It has been obtained from sources believed to be reliable at the time of publication.