Augmented Reality Software

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Viewit3D is an all-in-one Augmented Reality (AR) and 3D product visualization solution. It was specifically created to create intuitive and life-like shopping experiences for customers. It helps companies increase sales and reduce...Read more about Viewit3d

4.00 (1 reviews)

Fixzy Assist

Fixzy remote assistance is a powerful solution to provide guided remote assistance around the world. With our collaboration with Edinburgh Uni to develop computer vision models and access to AR tools including 3D room plans, accur...Read more about Fixzy Assist

4.80 (10 reviews)

DemoUp Cliplister

Cliplister is a digital asset management (DAM) solution, which helps consumer brands, enterprises and online retailers upload or handle visual asset types such as videos, images, 360-degree views, 3D objects and more. Professional...Read more about DemoUp Cliplister

5.00 (4 reviews)

VSight Remote

VSight Remote is a cloud-based software that enables businesses in machinery, automotive, energy and manufacturing industries to improve team collaboration through augmented reality (AR) tools. Professionals can share files in PDF...Read more about VSight Remote

5.00 (10 reviews)


FactoryTalk InnovationSuite is a manufacturing solution that enables businesses to access, comprehend and utilize data from equipment, facilities, processes or assembly lines, facilitating strategic decisions. The manufacturing ex...Read more about FactoryTalk

4.53 (17 reviews)


magicplan is a residential construction estimating software designed to help contractors create and share floor plans and estimates with clients or business partners on a unified dashboard. It enables managers to click images, rec...Read more about magicplan

4.50 (4 reviews)


JigSpace is a 3D knowledge-sharing platform. It is the easiest way to create, visualize, and present ideas in 3D. JigSpaces mission is to be the knowledge platform for the metaverse, empowering anyone to create and share ideas, i...Read more about JigSpace

4.67 (3 reviews)


Modelry is a cloud-based 3D visualization solution, designed to help manufacturers and eCommerce retailers create photorealistic 3D products using 2D images. Professionals can produce different product variations using multiple ma...Read more about Modelry

5.00 (1 reviews)


Vossle is a no-code Web AR development platform designed to help businesses create augmented reality experiences for customers. The cloud-based platform allows businesses to deliver realistic experiences to customers and manage im...Read more about Vossle

4.92 (12 reviews)

Help Lightning

Help Lightning is a B2B software as a service (SaaS) company specializing in remote assistance. The company’s cloud-based solution applies augmented reality features, including the merging of two video streams and the use of 3D ...Read more about Help Lightning

5.00 (10 reviews)


BrioVR is a cloud-based 3D visualization software designed to help individuals and businesses in e-commerce, real estate, advertising, architecture, industrial design, games, education and automotive industries create virtual real...Read more about BrioXR

5.00 (3 reviews)


Transform, visualize and analyze your data with the BUNDLAR Augmented Reality (AR) Platform. It is designed for organizations to rapidly create, edit and access AR experiences without writing a single line of code. Bundlar enable...Read more about BUNDLAR

5.00 (4 reviews)


Zakeke is a cloud platform empowering ecommerce stores to offer their customers live Product Customization. By integrating it with your store, your customers will be able to customize your products with texts, images, materials, c...Read more about Zakeke

4.87 (39 reviews)

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IrisVR Suite

IrisVR is a cloud-based software platform for immersive experience simulations. The system helps users gain faster access to 3D environments to showcase designs and simulate processes by using VR headsets such as the Oculus Rift o...Read more about IrisVR Suite

3.50 (2 reviews)

Vuforia Engine

Vuforia Engine is a cloud-based app development software that assists businesses with creating and deploying augmented reality experiences across mobile devices, tablets, smart glasses and AR headsets. It allows designers to place...Read more about Vuforia Engine

4.00 (1 reviews)


Enklu is an augmented and virtual reality (AR/VR) solution, which enables businesses to create, share and manage 3D simulations, spatial concepts, applications and data for training, design and storytelling experiences. The platfo...Read more about Enklu

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Unity is an application development software designed to help businesses create and run 2D and 3D games. The platform enables administrators to collaborate with colleagues and gain real-time insights into player behavior. Manager...Read more about Unity

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Sayduck online platform enables product visualization in 3D & Augmented Reality for eCommerce businesses. It allows to easily create, manage, publish and showcase products with variants or configurations online. It gives users the...Read more about Sayduck

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Banuba SDK is a premade module that adds advanced augmented reality features to apps. Users can integrate it quickly and get a market-ready product faster than when building from scratch, saving time and money on development. Ba...Read more about Face AR SDK

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GlarVision Augmented & Connected worker platform optimizes the daily work of industrial teams. Frontline workers become more productive, execute operations faster, and are safer. The connected worker platform enables process dig...Read more about GlarVision

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Buyers Guide

Last Updated: December 14, 2021

Software Applications for Augmented Reality

In today's ever-changing technological world, businesses are evolving to improve the customer experience and maximize profitability in ways that we never thought possible. Popular technology facilitating this small and midsize business evolution includes augmented reality (AR), which overlays virtual items and scenes on the real world.

Augmented reality software allows users to interact with digital objects in their physical environment/space.

Let's take a look at what exactly AR software is, some common features of AR apps, and the benefits this software can bring to businesses like yours.

Here’s what we'll cover:

What is augmented reality software?

Augmented reality software superimposes the digital data and images on the physical world with the help of hardware such as projectors, smartphones, and headsets.

AR software is used by businesses in multiple sectors, for everything from training to aiding consumer purchases.

Healthcare providers use AR to diagnose and treat patients effectively with access to real-time patient data, while businesses in the entertainment industry use AR to showcase facial filters for social media and messaging animations.

Retailers such as Warby Parker, Dulux Paints, and IKEA have implemented AR functionality in their apps so consumers can try on virtual glasses, view paint colors on their walls, or see furniture in their living room without having the actual physical item/object.


A view of a superimposed object in Vuforia (Source)

Common features of augmented reality software

Real-world backdrop Overlay 3D objects, images, and text against a real-world background
Superimposed objects Offers an augmented view.of an object when using an AR device such as a headset or smart glasses
3D objects Add/upload 3D objects to the platform
Content creation Create your own AR content and experience
Drag and drop Assemble applications and processes by selecting and arranging over pre-built components
Modeling and simulation Allow users to outline the possibilities of different scenarios and performance (such as what if analysis, yield analysis, and cash flow projections)
Cross-device publishing Deploy AR across multiple devices, such as virtual reality (VR) glasses and smartphones
Usage tracking/analytics Track and interpret application usage or campaign performance metrics

What type of buyer are you?

Before you start evaluating AR software options, you need to know what you'll use it for. Most AR software buyers operate in the following industries:

  • Training and education: These buyers—often schools, colleges, universities, and learning institutions—use AR technology to create course materials and virtual portals to engage and instruct students. Buyers in this sector should select an AR solution that allows instructors to build creative, interactive lessons with 3D models that can be used in classroom environments.
  • Design and engineering: These buyers—designers, architects, engineers, and business experts employed by construction firms, airlines, and manufacturers—use 3D modeling during their design process for homes, cars, planes, etc. AR software provides a close view of a product's form and functionality; these buyers should opt for software that offers 3D modeling and simulation functionality.
  • Retail: Retailers use AR technology so their clients can virtually test products before purchase. Such solutions allow customers to virtually try on makeup in various shades using their mobile device, for example. Providing an AR experience to consumers can improve their shopping experience, boost customer engagement, and increase sales. Retailers should look for AR software that facilitates virtual product tests.

Benefits of augmented reality software

  • Offers unique customer experiences: With augmented reality software, you can offer unique, personalized experiences each time a customer purchases a product or service from your business. This can improve customer satisfaction, and even drive repeat business.
  • Bring the store to the customer: AR allows businesses to bring the store to their customers. Depending on functionality, businesses can integrate AR software so customers can view products digitally in their homes without having to travel to the store. Customers may be more likely to buy if this is an option if they otherwise wouldn't travel to/purchase from the store because they live a significant distance away.
  • Interactive learning experiences: AR applications can superimpose digital information in learning centers through the use of AR glasses and headsets. This allows learners to gain context in an interactive manner, with real-time virtual assistance from qualified professionals.

Key considerations

When choosing AR software, there are a few things to keep in mind:

  • Integrations: Look for a solution that easily integrates with the smart glasses and headsets readily available on the market, such as Magic Leap, Oculus, or HTC Vive. It should also easily integrate with smartphones.
  • Don't confuse AR with VR: Before deciding on a tool, be sure you understand whether an augmented reality (AR) or virtual reality (VR) application is better for your needs. Though the technologies are quite similar, they differ in key areas. AR is a technology that grants users the ability to view digital additions to their real-world environment, while VR creates a completely virtual world/experience.

Market trends

AR in mobile devices: Augmented reality via mobile devices has increased applications for mobile AR, and 2.4 billion mobile augmented reality users worldwide are expected by 2023. Mobile AR lets users avoid purchasing expensive AR headsets or software, as AR attributes can be incorporated into existing applications on smartphones, making the tech widely accessible to more users.

AR in patient care: The healthcare industry can leverage augmented reality to address patient concerns if and when patients are unable to express their symptoms to the doctor. Other examples include doctors communicating information about a patient's lifestyle and recommending any changes, or using technology to show how medication will work within a patient's body.


Note: The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication.