Asana
Social Media Management Software
Social media marketing software is designed to help companies engage with social media users in the hopes that some of them will convert to paying customers. These tools offer a range of capabilities to help companies: • Publish content to social media platforms. • Locate particular social media u... read moreShowing 1 - 20 of 165 products
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Kontentino
Kontentino
FrontRunners 2022
Kontentino is a cloud-based social media marketing solution designed for businesses of all sizes across various industries such as marketing and advertising agencies, architecture and planning, food and beverage, retail and more. ...Read more about Kontentino
HypeAuditor
HypeAuditor
HypeAuditor is a leading influencer marketing software that helps brands and agencies plan, manage, and measure their influencer marketing campaigns in one place. The platform combines tools and features for influencer discovery, ...Read more about HypeAuditor
Unbound Social
Unbound Social
Unbound Social is a cloud-based social media management solution that helps businesses streamline brand networking operations across various social media platforms. It allows employees to create, edit and publish digital content, ...Read more about Unbound Social
Asana
Asana
Asana helps teams orchestrate their work at scale—from daily tasks to strategic initiatives. With Asana, teams are more confident, move faster, and accomplish more with less—no matter where they are located or how many different d...Read more about Asana
Statusbrew
Statusbrew
Statusbrew is a complete social media marketing suite, which is carefully designed to help social media teams work more efficiently and effectively across Twitter, Facebook, LinkedIn, Instagram and Google My Business. Statusb...Read more about Statusbrew
Oktopost
Oktopost
Oktopost enables B2B marketing teams to amplify their brand on social media and measure the real impact of social on the business. Oktopost's social media management, social listening, and employee advocacy solutions are built for...Read more about Oktopost
Sprout Social
Sprout Social
Sprout Social is a cloud-based social media management solution that caters to businesses of all sizes and helps them to manage their audience interactions and marketing routines. Key features include automated publishing, convers...Read more about Sprout Social
AgoraPulse
AgoraPulse
FrontRunners 2022
Agorapulse is a cloud-based social media marketing software that offers profile management, social influencer management and social media analytics in a suite. Agorapulse features "Social Inbox", which combines social media i...Read more about AgoraPulse
Hootsuite
Hootsuite
Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and ma...Read more about Hootsuite
Sendible
Sendible
FrontRunners 2022
Sendible is the leading social media management platform for agencies looking to manage social media more effectively for their clients. The Sendible platform brings all your social networks together into a centralised hub and i...Read more about Sendible
SALESmanago Marketing Automation
SALESmanago Marketing Automation
SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-s...Read more about SALESmanago Marketing Automation
Salesforce Marketing Cloud
Salesforce Marketing Cloud
Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning techn...Read more about Salesforce Marketing Cloud
Brand24
Brand24
Brand24 is a social listening platform that gathers and analyzes all publicly available mentions of your keywords on the Internet. They're all accessible from a single dashboard. How Brand24 Can Positively Impact Your Business? ...Read more about Brand24
Falcon.io
Falcon.io
Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch...Read more about Falcon.io
Outfit
Outfit
Outfit is a cloud-based brand management and marketing production platform designed to monitor brand consistency and track asset executions across multi-media channels. The solution is designed to serve midsize to large enterprise...Read more about Outfit
Dynamics 365
Dynamics 365
Microsoft Dynamics 365 is a cloud-based CRM ecosystem for small, medium and enterprise organizations, with a focus on Sales, Field Service, Customer Service complete with strong integrations with Microsoft’s other Office 365 offer...Read more about Dynamics 365
Marketing 360
Marketing 360
Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (...Read more about Marketing 360
eClincher
eClincher
eClincher is a cloud-based social media management tool that helps businesses manage social-media accounts and marketing activities. eClincher lets users manage social-media profiles in one place for brand awareness, publishing, e...Read more about eClincher
SE Ranking
SE Ranking
FrontRunners 2022
SE Ranking is a cloud-based search engine optimization (SEO) platform that is suitable for midsize marketing and software companies. It offers keyword position tracking, competitor analysis, backlink monitoring, website audits, so...Read more about SE Ranking
NapoleonCat
NapoleonCat
NapoloenCat is a cloud-based social media marketing platform that offers publishing, conversation tracking, social content management and analytics across platforms such as Facebook, Twitter, Instagram, YouTube, Google+ and Pinter...Read more about NapoleonCat
Popular Social Media Management Software Comparisons
Buyers Guide
Last Updated: November 23, 2022If you're a retailer, your social media activities can have a huge impact on your customers. In fact, according to research from global marketing firm Epsilon, social media activities have a greater impact on consumers than any other channel—including search engines and the retailer’s own website.
As these activities grow more lucrative, the social media marketing software landscape is diversifying and expanding to meet the needs of retailers. There are now plenty of options in terms of software features and functionality. But this can also make choosing the right system confusing for first-time buyers.
This guide will help you understand social media marketing software and choose the best system for your needs. Here’s what we’ll cover:
What Is Social Media Marketing Software?
Common Types of Social Media Marketing Software
What Type of Buyer Are You?
Key Considerations
What Is Social Media Marketing Software?
Broadly speaking, social media marketing software is designed to help companies engage with social media users in the hopes that some of them will convert to paying customers.
These tools offer a range of capabilities to help companies:
- Publish content to social media platforms
- Locate particular social media users or conversations
- Measure the relative success of social media marketing campaigns
Some platforms, known as social media marketing suites, offer a broad feature set encompassing multiple capabilities. ''Best-of-breed'' systems, on the other hand, offer one particular application that is among the best in its class.
Common Types of Social Media Marketing Software
Below is a list of common social media marketing tools. These may be bundled as part of a social media marketing suite, or offered as stand-alone, best-of-breed applications.
Social media management. Helps companies publish content to social media platforms and manage creative assets. Often includes some degree of monitoring and analytics. Allows users to establish a social media presence and maintain an active voice on social media platforms.
Social media monitoring. Identifies brand mentions (and/or words used in association with brands); locates where on social media platforms those conversations are occurring. This helps companies respond quickly to customer inquiries, target marketing messages to the most receptive social media users and understand how social media users feel about their brand.
Social media analytics. Provides the means for tracking, measuring and reporting on social media accounts and campaign performance. This helps companies understand what’s working and helps tie social media efforts to revenue.
Social influencer. Finds social media participants that are interested in, or influential on, a particular topic, then helps companies identify those participants’ spheres of influence. Once identified, businesses can reach out to these social media users and encourage them to act as brand advocates.
What Type of Buyer Are You?
Before evaluating social marketing software, it’s helpful to consider your type of business and social media marketing experience. We believe that most buyers fall into one of the following two categories:
Small business, or new to social media. Small businesses, or those just starting to grow their social media marketing operations, may not yet need the robust functionality of a social media marketing suite. Small businesses may want to consider starting with best-of-breed options, later combining that with additional platforms as they scale.
Enterprise, or significant social media presence. Larger businesses, and/or those with well-developed social media marketing operations, should consider a social media marketing suite. These better support organizations with more complex, diverse campaigns. Alternatively, consider combining multiple systems.
When combining multiple platforms, look for those that integrate well with the other systems and tools you’re using. For example, existing social media marketing, marketing automation, CRM (customer relationship management) or social CRM systems.
Key Considerations
There are some other things to consider as you compare social marketing tools. These considerations can not only affect which system is right for you, but also the price of your new software.
Choose which social channels to target. Some social media marketing systems support only certain social networks (Facebook, Twitter, LinkedIn etc.). Be sure to look for software that supports the social media networks you use.
Decide how many people will use the system. Social media marketing platforms are often priced by number of social profiles or number of users. Make sure to identify how many users will need to access the platform so you can accurately evaluate the cost of systems and compare vendor offerings.