SEO Platforms

SEO platforms are software systems designed to help companies improve the results from their SEO efforts and track the search engine performance of their websites over time. If you're currently using multiple tools and spreadsheets to monitor search engine rankings, do keyword research or perform SEO audits on your website, an SEO platfo... read more

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Wix is a cloud-based landing page solution that helps users create and manage websites. The solution provides multiple templates with video backgrounds, fonts and animation. It allows users to customize the website with their own ...Read more about Wix

HubSpot Marketing Hub

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing H...Read more about HubSpot Marketing Hub

4.50 (5219 reviews)

6 recommendations


Zutrix is a search engine optimization (SEO) management platform that helps businesses handle keyword tracking and ranking activities. It enables marketing teams to optimize website’s visibility across the Google search engine and...Read more about Zutrix

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DataForSEO is the SEO data API provider for the marketing technology industry. With an API-led approach to data delivery, DataForSEO is enabling software businesses to enhance their products with SEO data. Some of DataForSEO A...Read more about DataForSEO

5.00 (10 reviews)


Senuto is a SaaS-Based Tool with which you will be able to plan content for your website, prepare it and measure its performance. Our platform provides and analyzes data, all with the goal of preparing the best content for SEO. Fo...Read more about Senuto


Wordtune is a Google Chrome extension that uses artificial intelligence and machine learning technologies to help educational institutions, businesses, non-profit organizations and other professionals rewrite or rephrase sentences...Read more about Wordtune

4.56 (57 reviews)

Marketo Engage

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilit...Read more about Marketo Engage

4.23 (622 reviews)

3 recommendations

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Serpstat is a cloud-based search marketing analysis tool suitable for all industries and businesses of all sizes, particularly marketing agencies, e-commerce businesses and pay per click (PPC) campaign managers. Serpstat offers se...Read more about Serpstat

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Sitechecker is an all-in-one cloud-based search engine optimization (SEO) platform that assists small to midsize digital marketing agencies with on-page SEO/website SEO auditing, website change monitoring, keyword rank tracking an...Read more about

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Synup is a digital profile management solution that helps businesses streamline operations related to customer acquisition, retention and loyalty. It enables users to build a brand identity and update business content across digit...Read more about Synup

3.86 (7 reviews)


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Ahrefs is a suite of SEO tools that familiarizes users with the ins and outs of content marketing. It helps users do competitor research to determine high-ranking PPC keywords, backlink approach and more. The provided overview of ...Read more about Ahrefs

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Rannko is a cloud-based digital reputation management solution for small businesses. The solution provides modules for review management, listing management, task management and social media post scheduling. The review mana...Read more about Rannko

4.90 (10 reviews)


Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set of products — including Listings,...Read more about Yext

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Moz Pro offers a suite of SEO tools to help your business to improve rankings, increase traffic, and gain visibility in search results. Keyword research, rank tracking, site audits, and backlink analysis are the main features of t...Read more about Moz

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AuthorityLabs is a cloud-based search engine optimization (SEO) platform that helps track and monitor website rankings in search engines. Primarily catering small to midsize businesses, consultants and agencies, it provides key in...Read more about AuthorityLabs

4.75 (12 reviews)


CanIRank is a marketing software designed to help small businesses and non-profit organizations analyze keyword difficulty and identify link building opportunities to enhance page rankings. The platform enables administrators to s...Read more about CanIRank

4.92 (12 reviews)


WooRank is a cloud-based website review and search engine optimization (SEO) tool that allows users to improve website traffic, conversions and search ranking. Its SEO checker enables users to track and connect marketing data and ...Read more about WooRank

4.55 (66 reviews)

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Site Analyzer

SiteAnalyzer is an on-premise web crawler tool designed to help users scan websites for broken links, monitor search engine optimization (SEO) parameters and check technical configuration for errors. The platform comes with page t...Read more about Site Analyzer

4.50 (4 reviews)


AgencyAnalytics is the only marketing platform built specifically for agencies. Save time, boost revenue and impress clients with a brandable cloud based reporting platform that lets you monitor and report on all of your clients' ...Read more about AgencyAnalytics

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Raven Tools

Raven Tools is a cloud-based SEO tool, white-label marketing report and SEO auditing platform for media companies, agencies, freelancers and in-house marketers. It manages search engine optimization, social media conversations and...Read more about Raven Tools

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Buyers Guide

Last Updated: November 23, 2022

Like a tree falling in the woods, if you create a website, and none of its pages are on the first page of Google's search results, does anyone see it? With more than half of all website vistors arriving through search engines—many of whom don't look past the first or second result—the answer is: "not as much as you'd like."

Search engine optimization (SEO) has become a vital practice for any marketing department that wants potential customers to land on their business's website. While SEO is increasingly important, it's also become more difficult to carry out. Between unexpected search engine algorithm updates and increasing competition for high-value keywords, it is requiring more resources than ever before to do SEO well.

If SEO is an important facet of your company's online marketing strategy, you should consider investing in an SEO platform: software designed to help businesses track, manage and achieve better results with their SEO efforts.

In this guide, we'll go over everything you need to know about SEO platforms to help you choose the right system for your needs.

Here's what we'll cover:

What Are SEO Platforms?
Common SEO Platform Functionality
How Much Do SEO Platforms Cost?
5 Important Questions to Ask SEO Platform Vendors
Additional SEO Platform Resources

What Are SEO Platforms?

SEO platforms are software systems designed to help companies improve the results from their SEO efforts and track the search engine performance of their websites over time.

If you're currently using multiple tools and spreadsheets to monitor search engine rankings, do keyword research or perform SEO audits on your website, an SEO platform can consolidate all of these important functions into one centralized system.

Competitor analysis in the SEO platform of HubSpot Marketing Hub

SEO competitor analysis in HubSpot Marketing Hub

SEO platforms can be purchased to stand alone or as a functionality set within a larger, more comprehensive marketing software suite. These suites also provide applications for functions such as content marketing, social media management and more.


Common SEO Platform Functionality

There are a variety of SEO platforms out there, ranging from simple keyword tools for freelance bloggers all the way up to enterprise-level systems for multinational marketing departments. In general though, SEO platforms all tend to have the following five functions:

SEO tracking Tracks search engine rankings and related traffic metrics for various web pages.
SEO auditing Analyzes whole websites and individual web pages, recommending areas for SEO improvement.
Keyword research Recommends relevant keyword targets. Users can search keywords to discover different SEO metrics about them.
Backlink analysis Monitors overall backlink quality. Performs a scan looking for broken or low-quality backlinks to web pages.
Reporting Generates standard or customizable reports for key SEO metrics, which are sent to stakeholders on a regular basis.

Another function that is often requested but is less common than these five is competitor research: tools that allow users to track important SEO metrics for the other businesses in their industry.

Finally, though most systems focus solely on organic SEO, some SEO platforms also have tools to support search engine marketing (SEM) (i.e., paid search). These include: campaign management, bid optimization, ad copy A/B testing, budget tracking and more. If managing the SEO and SEM arms of your marketing department in one system is important to you, there are systems out there that support this. SEMrush is just one example.

How Much Do SEO Platforms Cost?

Most SEO software vendors charge a flat monthly fee ranging from $20 at the low end all the way up to $1,000+ for more robust systems. Oftentimes, you'll find that vendors offer a tiered pricing structure where paying more money per month gets you more functionality, more user seats, more pages you can track, more keywords you can research etc.

Tiered pricing for Moz Pro

Tiered pricing for Moz Pro

Because a lot of systems offer similar functionality at a relatively affordable cost compared to other types of software, these limits on users, keywords, campaigns and otherwise can end up being the most significant factor in your purchase decision. Make sure you choose a system that can not only accommodate your needs today, but can also handle growth in the near future.

5 Important Questions to Ask SEO Platform Vendors

The most important thing to keep in mind when talking to different software vendors is due diligence. Don't skimp on research, and definitely don't be afraid to ask a million questions. Otherwise, you may pay for a system that's not as good a fit as you thought.

With that in mind, here are five important questions you should ask every SEO platform vendor on your shortlist:

  1. How are your proprietary metrics calculated? Make sure you understand all of the components that go into any proprietary SEO scores or rankings that vendors have created for their system.
  3. Does your platform support international search? Some systems only focus on U.S. search engines and metrics, which isn't ideal if you're an international business.
  5. How do you calculate search volume? Also, how up-to-date are the search volume numbers? Often, there's a couple months delay between the search numbers you see in your system and the search numbers that are happening in real time.
  7. How customizable are the reports? Ask stakeholders the types of metrics they want to see (and the format in which they want to see them) ahead of time to ensure that vendors allow for that type of reporting.
  9. What kind of support do you offer? Local support available 24/7 by phone or email is ideal. Also ask if they have SEO experts on staff to help with things like staying on top of search engine algorithm changes.

Additional SEO Platform Resources

Whether you're an SEO pro or a new kid on the content marketing block, it's important to stay on top of trends in this ever-changing field. Here are some additional resources to help you with your SEO needs: