PPC Software

Pay-per-click (PPC) software is a tool that allows businesses to set up, manage, modify, and track the performance of PPC campaigns. The software lets users set up campaigns based on bidding amounts and budgets, and place PPC links on different channels such as Google Ads, Bing, and Facebook ads. It also provides keyword suggestions.

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ClickCease is a click fraud protection solution that helps businesses detect and block fake clicks, bots, and other harmful visitors to ensure that PPC campaigns are successful. With machine learning algorithms, ClickCease can mon...Read more about ClickCease


Paradome is a full-funnel security platform that can be deployed with Go-to-Market security (GTMSec). It exposes invalid traffic, fake users and bots engaging with your assets, from paid, organic and direct sources. It provides a...Read more about Paradome

4.92 (13 reviews)

SE Ranking

SE Ranking is a cloud-based search engine optimization (SEO) platform that is suitable for midsize marketing and software companies. It offers keyword position tracking, competitor analysis, backlink monitoring, website audits, so...Read more about SE Ranking


Optmyzr is an Adwords optimization tool designed to help marketers create, run and manage PPC marketing campaigns for Bing, Google and various shopping Ads. It includes a one-click optimization functionality, which provides automa...Read more about Optmyzr

monday marketer

monday.com, an award-winning collaboration and project management platform, helps teams plan together efficiently and execute complex projects to deliver results on time. monday.com team management and task management tool allows ...Read more about monday marketer


Wordtune is a Google Chrome extension that uses artificial intelligence and machine learning technologies to help educational institutions, businesses, non-profit organizations and other professionals rewrite or rephrase sentences...Read more about Wordtune

4.56 (57 reviews)


Routee is a cloud-based platform designed to help businesses of all sizes manage the entire workflow of SMS marketing, from creating campaigns to generating leads. Key features include bulk messaging, two-factor authentication, pu...Read more about ROUTEE

4.04 (23 reviews)


ReportGarden is a cloud-based marketing analysis tool that offers configurable marketing reports and dashboards for search engine optimization (SEO), pay per click (PPC), marketing analytics, social-media performance and website b...Read more about ReportGarden

4.40 (65 reviews)

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Spyfu is a cloud-based marketing tool designed for businesses of all sizes. Key features include SEO performance analysis, API access, keyword rank tracking, SERP analysis and more. Spyfu helps SEO and PPC professionals analy...Read more about SpyFu

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Madgicx is an omnichannel marketing platform designed to help solopreneurs and businesses of all sizes manage ad optimization through AI tags, creative insights, custom automation and campaign overviews. Key features include conte...Read more about Madgicx

4.88 (48 reviews)

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QuanticMind is a cloud-based marketing management platform that helps businesses of all sizes manage PPC campaigns, search engine marketing and automated bidding. The platform uses algorithms, AI and semantic distance modeling to ...Read more about QuanticMind

4.41 (17 reviews)


AgencyAnalytics is the only marketing platform built specifically for agencies. Save time, boost revenue and impress clients with a brandable cloud based reporting platform that lets you monitor and report on all of your clients' ...Read more about AgencyAnalytics

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Pulse is a cloud-based marketing solution designed to help businesses gain competitive insights and analyze industry benchmarks. It helps professionals collect data from multiple sources across different industries and sub-industr...Read more about Pulse

4.40 (10 reviews)


Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research...Read more about Semrush

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Spider AF

With over 60 billion clicks analyzed, Spider AF is an advanced ad fraud detection platform that allows web advertisers to implement anti-fraud measures for ad campaigns. Spider AF allows businesses to track all ads across the web ...Read more about Spider AF

4.75 (4 reviews)


NinjaCat is a cloud-based pay-per-click (PPC) and search engine optimization (SEO) reporting platform. Designed for digital agencies, the software helps convert and retain clients through report generation, campaign management, ca...Read more about NinjaCat

4.41 (85 reviews)

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Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft adv...Read more about Adzooma

4.25 (20 reviews)


Adalysis is an online marketing automation solution designed to help businesses track the performance of pay per click (PPC) campaigns on Google Ads and Bing Ads. Managers can utilize the automated check and alerts engine to revie...Read more about Adalysis

4.55 (38 reviews)

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ClickGUARD is a click fraud prevention solution that helps businesses streamline processes related to campaign optimization, VPN detection, IP address whitelisting, and more on a centralized platform. It enables team members to el...Read more about ClickGUARD

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Fiuti is a comprehensive PPC solution for building and optimizing Google Ads. With a robust set of optimization tools such as keyword planner and Ads/extension generator, agencies can generate keywords, negatives, build SKAG campa...Read more about Fiuti

5.00 (3 reviews)

Buyers Guide

Last Updated: November 23, 2022

PPC (pay-per-click) software automates keyword research, bid setup, and data upload. The software also lets users track real-time costs, informing them in advance if costs will exceed the set budget. In short, with real-time reports, users are in better control of the costs and performance of PPC campaigns.

To help businesses select the right PPC solution, we'll cover:

What is PPC software?
Common features of PPC software
What type of buyer are you?
Benefits of PPC software
Market trends to understand

What is PPC software?

Pay-per-click (PPC) software is a tool that allows businesses to set up, manage, modify, and track the performance of PPC campaigns. The software lets users set up campaigns based on bidding amounts and budgets, and place PPC links on different channels such as Google Ads, Bing, and Facebook ads. It also provides keyword suggestions.


Common features of PPC software

The first step in selecting the right PPC solution is to understand the typical features of these products. According to our research, some common software features you should know about include:

Campaign management Manage the entire process of campaign planning and execution, including keyword selection and grouping, budget management, bidding, and keyword updates.
Budget planning Set PPC budgets and ensure that campaign costs don't exceed the designated budget.
Keyword research tools Identify keywords to target in your PPC campaigns. Some products also let you create keyword groups for targeted campaigns.
Bid management Define, manage, and modify the bidding amounts for keywords across different channels.
A/B testing Experiment with different variations of a PPC campaign by running test campaigns to see which version performs better.
Reporting Track campaign performance metrics (such as click-through rate, cost, and conversion rate) and return on investment (ROI) of campaigns.

What type of buyer are you?

The next step is to understand the types of buyers, which will help you select products that cater to your line of business.

  • Marketing or advertising agency: If you own or work in a marketing agency, you need to manage a lot of targeted campaigns for different clients, making it difficult to track the performance of each. You also need to closely track campaign metrics, as your payment is based on campaign performance. For this reason, you should invest in PPC software with strong reporting- and ROI-tracking functionalities.

  • Marketers: If you are a marketing manager at a small business, you may find keyword research cumbersome as it involves sifting through thousands of keywords to find the right ones for a campaign. For this reason, you should look for PPC solutions with strong keyword research tools to ease your workload in this area.

Benefits of PPC software

Understanding the benefits of PPC tools will help you present a strong business case for purchasing a PPC solution.

  • Better keyword discovery: A PPC solution provides you with strong keyword research tools that sift through thousands of keywords to find the best-performing ones. Since manual searches are time-consuming and prone to error, there is always risk of missing out on important and relevant keywords. PPC software makes your keyword research more effective.

  • Improved quality score: The software also lets you track the performance of different campaigns, helping you understand the best practices for creating online ads. It also helps you identify optimal keywords that you can target to improve response rates. All this helps you achieve better quality scores, thereby increasing ROI and reducing the cost of Google Ads campaigns, in particular. (Google charges lower fees if your advertisement is valuable and has a good quality score.)

  • Faster decision-making: A PPC solution provides you with campaign metrics such as click-through rate, conversion rate, costs, and ROI in real time. This allows you to quickly make campaign-related decisions without having to rely on manual reports.

Market trends to understand

The last step is to understand key industry trends. This knowledge will help you select vendors that are planning to incorporate these technologies.

  • Artificial intelligence to transform PPC campaigns industry: The success of PPC campaigns requires you to consider a lot of data-related parameters such as click-through rate, A/B testing results, and real-time bidding costs. Even using a PPC solution, the amount of analysis involved can be overwhelming. AI can sift through enormous amounts of data and provide you with real-time suggestions on bidding prices, keyword selection, and advertisement copy. With an increase in adoption of AI technology, we expect AI-driven suggestions to become a core software functionality by 2021.

  • Auditing as the core functionality of PPC software: As more and more businesses are competing for online ad space, it is essential to update keywords and practices regularly. PPC audit solutions can review your campaign data and keywords and flag you if something needs to be updated. It also helps you compare the performance of your campaigns against that of your competitors. With frequent changes in search engine algorithms and keyword trends, we expect PPC audits to become an inherent functionality of PPC software by 2021.