Content Marketing Platforms

Content marketing software helps manage the distribution of your content across your own web properties and the internet at large. They facilitate the creation, deployment, management and storage of your team’s content.

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monday marketer, an award-winning collaboration and project management platform, helps teams plan together efficiently and execute complex projects to deliver results on time. team management and task management tool allows ...Read more about monday marketer


Flipsnack is a web application that allows users to create interactive digital publications such as magazines, brochures, flyers, and product catalogs, directly in the browser. They can design their page flip publications directly...Read more about Flipsnack


OrchestraCMS is a content management system, which enables businesses in media, retail, financial services, consumer goods and other industries to deliver digital experiences for employees, partners and customers across multiple c...Read more about OrchestraCMS

4.00 (2 reviews)


Monsido is a cloud-based solution that helps businesses improve website accessibility, user experiences, content quality, data privacy, and more. It eliminates the need for multiple tools and helps quickly fix site errors with aut...Read more about Monsido

5.00 (1 reviews)


Senuto is a SaaS-Based Tool with which you will be able to plan content for your website, prepare it and measure its performance. Our platform provides and analyzes data, all with the goal of preparing the best content for SEO. Fo...Read more about Senuto


Publitas is a cloud-based solution, which helps brands publish online catalogs and encourage shoppers to buy products by facilitating catalog browsing from any device. With a self-service plan, small and medium-sized retaile...Read more about Publitas

4.55 (22 reviews)


Wordtune is a Google Chrome extension that uses artificial intelligence and machine learning technologies to help educational institutions, businesses, non-profit organizations and other professionals rewrite or rephrase sentences...Read more about Wordtune

4.56 (57 reviews)


Oktopost enables B2B marketing teams to amplify their brand on social media and measure the real impact of social on the business. Oktopost's social media management, social listening, and employee advocacy solutions are built for...Read more about Oktopost

4.41 (77 reviews)

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Campaign Monitor

Campaign Monitor is a cloud-based email marketing solution that helps businesses manage new subscriptions, send email newsletters and generate reports. It caters to businesses of all sizes across various industry verticals. T...Read more about Campaign Monitor

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Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and ma...Read more about Hootsuite

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Salesforce Marketing Cloud

FrontRunners 2022

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning techn...Read more about Salesforce Marketing Cloud

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Yotpo is a cloud-based content marketing platform for e-commerce businesses that enables users to collect user-generated content and use the content to build a brand and manage the customer experience. The integrated solution lets...Read more about Yotpo

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Within its Social Media Management solution, Brandwatch (formerly offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch...Read more about

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Widen Collective

Widen, an Acquia Company, and maker of award-winning content management platform, the Widen Collective® is a cloud-based digital asset management solution designed to support the content lifecycle from creation to distribution. ...Read more about Widen Collective

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Marketing 360

FrontRunners 2022

Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (...Read more about Marketing 360

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BrightInfo is a cloud-based content personalization solution built using artificial intelligence (AI) technology that offers automated triggers, account based marketing, page targeting, lead nurturing, content keywords and analyti...Read more about BrightInfo

4.72 (25 reviews)

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Textmetrics is a text technology and a search engine optimization tool that enables businesses to maintain consistency in corporate communications and increase conversion rates through artificial intelligence-based algorithms. Thi...Read more about Textmetrics

4.68 (69 reviews)

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Buffer is a social media management platform for small to midsize businesses that helps users publish content, engage clients and analyze their social media performance. Buffer integrates with Facebook, Instagram, Twitter, Li...Read more about Buffer

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CoSchedule Marketing Suite

CoSchedule's Marketing Suite is a family of agile marketing products that helps you coordinate your process, projects, and teams. Marketing Suite includes: - Calendar Organizer: Visualize your entire marketing strategy in real...Read more about CoSchedule Marketing Suite

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We designed Gain to fix all your marketing and social media approval pains. Stop wasting time following up on clients, tracking down the latest version of an asset, and being the messenger between creatives and your clients. Gain ...Read more about Gain

4.74 (58 reviews)

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Buyers Guide

Last Updated: November 23, 2022

Let’s face it: Traditional marketing methods are not as effective as they once were. Have you ever watched a viral video on a social network? Read a blog instead of picking up a newspaper? Turned off the radio to listen to a podcast?

If you answered yes to any of those questions, you’ll see why conventional methods for delivering marketing messages—television, print and radio—are losing some of their value to newer platforms.

These platforms include search engines, blogs and social media. They are increasingly influencing your customers’ behavior and informing their purchase decisions. In fact, the Content Marketing Institute reports 70 percent of consumers would prefer to learn about a company via a blog post or article rather than an ad.

The most effective way to capitalize on this is to incorporate content marketing strategies and software at your company. By the end of this guide, you’ll have all the knowledge necessary to implement, perform and track content marketing activities for your team.

Click on a section below to read more:

What Is Content Marketing?
Content Marketing Software Explained
Common Functionality of Content Marketing Software
Content Marketing Software Deployment Options
Industry Trends to Understand

What Is Content Marketing?

Research and advisory firm Gartner provides one of the most comprehensive definitions of the term:

“Content marketing is the process and practice of creating, curating and cultivating text, video, images, graphics, e-books, white papers and other content assets that are distributed through paid, owned and earned media. These assets are used to tell stories that help brands build and nurture relationships with customers, prospects and other audiences to drive awareness, generate demand, influence preference and build loyalty.”

Gartner IT Glossary

Think of it this way: Content marketing encompasses the many different types of content your organization shares publicly to build an audience and encourage interactions with your brand. Here are some examples of content marketing in action:

  • Writing a post for the company blog
  • Answering a question about your services through networks, such as Quora, Slack or LinkedIn
  • Producing a video about a new product launch and posting it on YouTube
  • Conducting a survey to gain industry insights and emailing the results to clients


Content Marketing Software Explained

Content marketing software helps manage the distribution of your content across your own web properties and the internet at large. They facilitate the creation, deployment, management and storage of your team’s content.

For instance: companies such as camera vendor GoPro that regularly share videos with their audience may benefit from content marketing software that can store and organize visual assets.

Go Pro Video Content Marketing

Source: Content Marketing Tips: Learn From Brands That Are Killing It

That said, the term “content marketing tools” refers to more than just dedicated software. It can also include certain techniques and resources that any content creator can benefit from, regardless of budget or size of business.

Sometimes teams aren’t ready to invest in new technology and are just looking for simple solutions to enhance their content marketing efforts. Here’s how some free or low-cost platforms can help you do just that:

  • Google AdWords can let you check whether there’s high search volume for certain keywords, which indicates demand for information on a given topic
  • Websites that offer glyph icons (e.g., The Noun Project) enhance the design and visual appeal of your content
  • Writing and editing applications (e.g., Grammarly) identify typos and sentence structure issues

Common Functionality of Content Marketing Software

If you find your needs aren't addressed by the basic platforms mentioned above, you may be in the market for a more robust content marketing system. Here are some of the most common capabilities among such systems:

Audience targeting Target content to specific audiences by segmenting customer data and/or creating buyer personas. Buyer personas model potential customer personalities, behaviors, motivations and pain points.
Campaign management View and manage all planned and in-progress marketing campaigns. This includes every part of the process, from refining content briefs to assigning tasks and sharing files.
File management A searchable file repository that makes it possible for team members to upload and download multiple digital assets, such as PDFs, videos and images. Some let you assign tags to particular assets for better organization and easy retrieval.
Customer tracking Track how readers interact with your website’s content. This includes measuring bounce rate, clicks and conversions. This data may be shown in a dashboard or report.
Content editor Design and build content, such as blog posts and landing pages. Many systems have drag-and-drop functions to move blocks of text, multimedia, tables and/or lists around the page until they’re satisfied with the design.
Editorial calendar Schedule deadlines and publish dates in advance.
Multi-channel publishing Publishes the same piece of content to multiple channels, such as: social networks, websites and blogs. These channels are connected to the platform to make it easier to push pieces live from one single hub.

Content Marketing Software Deployment Options

Content marketing software can either be purchased as a best-of-breed application or as part of an integrated marketing software suite that offers content marketing platforms, in addition to other applications (e.g., lead generation or mobile marketing). This graph can help you consider your options:

Content marketing software options

The type of deployment you choose will depend on what kind of buyer you are. For example, large businesses looking for an enterprise solution may be better off with an integrated suite. Suites can automate nearly all of the marketing functions they need beyond content marketing, and there’s no need to worry about duplicate data entry or multiple tracking methods.

On the other hand, small businesses and solopreneurs may benefit more from a stand-alone content marketing system. They may not have a need for the extra “bells and whistles” an integrated suite can offer.

Industry Trends to Understand

As you get closer to choosing a mobile marketing tool, there are a few market trends you should really consider:

Search engine optimization (SEO): The goal of SEO is to increase the number of visitors to websites by securing or maintaining a high ranking in the results page of a search engine, such as Google. This is an important concept to integrate into your content marketing strategy because it helps your audience find your content organically, rather than paying for ad space or sending emails.

Community building: One of the best ways to set up your content for success is to nurture a community of engaged followers. When creating content, think about ways to get readers involved. For instance, invite them to leave comments on your articles or ask them to subscribe to your video channel. The more you encourage community engagement, the quicker you can build an audience for your brand.