All-in-One Marketing PlatformAn all-in-one marketing platform is a suite of software tools designed to manage every aspect of an organization’s marketing efforts. They help to manage and automate the customer data, marketing materials, workflows, and analytics for multiple methods of connecting with existing and potential customers—from email newsletters to strategic social me... read more
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monday.com, an award-winning collaboration and project management platform, helps teams plan together efficiently and execute complex projects to deliver results on time. monday.com team management and task management tool allows ...Read more about monday marketer
Easily finding and contacting the people you're looking for is the cornerstone of every business, be it customers, candidates, clients, you name it. Jobin.cloud specializes in conglomerating this huge aspect of every business's w...Read more about Jobin.cloud
SendinBlue is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaigns, transactional emails and SMS messages functionalities within a suite. SendinBlue allows ...Read more about Sendinblue
SendPulse is a cloud-based marketing solution that allows users to manage email, text messaging and push notifications through a single platform. It is suitable for small and midsize businesses. SendPulse’s email features all...Read more about SendPulse
Oktopost enables B2B marketing teams to amplify their brand on social media and measure the real impact of social on the business. Oktopost's social media management, social listening, and employee advocacy solutions are built for...Read more about Oktopost
SharpSpring from Constant Contact
SharpSpring from Constant Contact
SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. Our innovative platform, o...Read more about SharpSpring from Constant Contact
ActiveDEMAND is a cloud-based marketing automation solution that caters to marketing agencies and helps them to create and manage their marketing campaigns. The solution includes marketing automation functionalities for small busi...Read more about ActiveDEMAND
Net-Results is a cloud-based marketing automation solution for small, midsize and large businesses. Primary features include lead management, lead scoring, marketing list management, email builder, social media management, insight...Read more about Net-Results
HubSpot Marketing Hub
HubSpot Marketing Hub
HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing H...Read more about HubSpot Marketing Hub
Radius is a cloud-based marketing intelligence solution for small, midsize and large businesses. It caters to various industries including food services, software and technology, construction, hospitality, media, internet, educati...Read more about Radius
SAS Customer Intelligence 360
SAS Customer Intelligence 360
SAS Customer Intelligence 360 is a multichannel marketing hub for the modern marketing organization. Offering a suite comprised of modular components (SAS 360 Engage, SAS 360 Discover, SAS 360 Plan, and SAS 360 Match) SAS Customer...Read more about SAS Customer Intelligence 360
SimplyCast is a cloud-based marketing automation solution for small, midsize and large organizations. It caters to various industries including automation, education, health care, hospitality, media and entertainment, nonprofits, ...Read more about SimplyCast
Iterable is a marketing automation platform that provides multi-channel user engagement campaign management features based on dynamic workflows. It allows users to create segments based on criteria or activity and convert segments...Read more about Iterable
Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels. Ad...Read more about Adobe Campaign
GetResponse is a cloud-based marketing tool that allows users to connect with their customers through email and create landing pages. It caters primarily to small businesses, bloggers and marketing agencies. GetResponse provi...Read more about GetResponse
Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to...Read more about Mailchimp
dotdigital Engagement Cloud is a cloud-based email marketing solution designed for medium and large enterprise customers that offers email design, scheduling and campaign analytics within a suite. This solution offers contact...Read more about Dotdigital
NetBase is a cloud-based social media analytics tool for small, midsize and large brands and marketing agencies. Primary features include social media monitoring, brand health monitoring, campaign performance measurement, dashboar...Read more about NetBase Quid
Salesforce Marketing Cloud
Salesforce Marketing Cloud
Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning techn...Read more about Salesforce Marketing Cloud
Xtremepush is a cloud-based multichannel marketing and analytics solution that enables enterprise-grade brands to analyze their mobile and web customers and drive engagement. Key features of the platform include real-time traffic ...Read more about Xtremepush
Popular All-in-One Marketing Platform Comparisons
Buyers GuideLast Updated: November 23, 2022
In today’s world of marketing, the old saying "be where your customers are" is taking on a whole new meaning. Consumers are constantly swarmed with advertisements or content about products all day through social media, television, email, and more. Cutting through the noise to deliver your message requires a powerful set of tools.
For many companies, a standalone marketing system for a single channel is all they need or can afford, but all-in-one marketing platforms are growing in popularity to give even small businesses affordable, valuable software to manage every marketing channel.
This guide will offer details on these comprehensive marketing suites. We’ll cover:
- What is an all-in-one marketing platform?
- Common features of an all-in-one marketing platform
- What type of buyer are you?
- Benefits and potential issues
- Market trends to understand
What is an all-in-one marketing platform?
An all-in-one marketing platform is a suite of software tools designed to manage every aspect of an organization’s marketing efforts. They help to manage and automate the customer data, marketing materials, workflows, and analytics for multiple methods of connecting with existing and potential customers—from email newsletters to strategic social media campaigns.
When all of these features are contained in a single system, it’s much easier to gather data and analyze it for useful trends. Marketing professionals can quickly generate reports on important metrics, such as email open rates, online engagement, or conversions, then arrange customer data into demographic segments for a more personalized approach.
Common features of an all-in-one marketing platform
The functionality that is included in an all-in-one marketing platform combines the value of multiple features users commonly find in standalone products. With a comprehensive suite, you’ll find many of the following features:
|Marketing automation||Automate much of the marketing process, from crafting campaigns to tracking their success and analyzing results for continuous improvement.|
|CRM||Track and manage demographics, preferences, and behavior for customers.|
|Social media marketing||Create workflows and materials for a marketing campaign on social media platforms such as Twitter, Facebook, Instagram, or other online locations.|
|SEO||Manage the SEO aspects of marketing materials to find the most effective keywords and formats for easy searching.|
|Content management system (CMS)||Store and manage marketing materials and other important documents for use in planning and launching campaigns.|
|Email marketing||Capture emails from customers and create drip or mass email campaigns, then track the open and conversion rates.|
|SMS marketing||Craft marketing copy and offers, then deliver to customers through texts on their mobile devices.|
|Mobile marketing||Manage the experience for customers who engage with your content on a mobile device.|
|Ecommerce||Incorporate a shopping cart and point-of-sale functionality in a website for customers who reach the site after engaging with a marketing campaign.|
|Analytics and business intelligence||Analyze marketing data and generate reports to share the success of a campaign.|
What type of buyer are you?
The holistic capabilities of an all-in-one marketing platform is compelling for many types of organizations, but may be more suited for a particular type of business.
Solo entrepreneurs who manage their own marketing: For those just getting a business off the ground, an all-in-one marketing system can offer great functionality for today and well into the future. However, the cost of adopting a comprehensive suite packed with all of the bells and whistles is likely much more than is needed.
Small businesses with limited resources: Many small businesses need basic assistance with marketing initiatives, but may also want to support their growth with more advanced marketing techniques. These buyers must carefully evaluate the all-in-one marketing platforms available to understand which offers the most functionality with a reasonable subscription cost.
If none of the suite options match their budget, the better option is to determine which marketing methods are critical now, and adopt a standalone system for each marketing channel.
Large enterprises with a team of marketers: Larger, more sophisticated marketing teams may also use an integrated marketing suite, but it’s more common for them to leverage specialized best-of-breed tools and create custom integrations. This approach is costly and time-consuming, but provides enterprises with the best individual marketing tools that are integrated like an all-in-one system.
Benefits and potential issues
Keep in mind that integrated marketing suites offer a wealth of functionality benefits, but the return on investment (ROI) can vary depending on which methods of marketing a company plans to use, and how large and complex the campaigns will be. Below are more details about the benefits and potential issues:
- Seamless data sharing among tools: The most significant advantage of an all-in-one marketing system is the ability to easily share data from one feature to another, expanding the user’s viewpoint to see how each action can impact the entire campaign. For example, companies can share data about sales with marketers to inform the target audience for a social media campaign.
- Integrated suites can be more affordable: For launching small-scale marketing campaigns using multiple formats, an integrated suite can be an affordable option. The power and capabilities of each feature in a suite will indicate the cost, so smaller businesses that don’t need cutting-edge functionality should carefully compare features to the total cost of ownership.
Market trends to understand
- Personalization drives modern B2C campaigns: Consumers are increasingly dividing their time among several productivity and entertainment experiences throughout the day, instead of simply turning on the television—as a result, U.S. companies spent more than $20 billion more on digital marketing than TV ads in 2019, according to Gartner research. Marketers are using more personalized content to grab attention online, which requires marketing software that can both capture user data and target segmented groups of valuable customers.
- Account-based marketing (ABM) changes B2B in 2020: Business-to-business (B2B) marketers reaching out to a wide audience are starting to see less impact, and a more focused account-based marketing style is fueling more than 70% of the campaigns for midsize to large companies by the end of 2020. An all-in-one system provides the data necessary to craft highly-customized materials used for this marketing method.