Find the best Sales Enablement Tools

What is sales enablement tools?

Sales enablement software allows you to unify your company's message across the board, sharing information about best practices between teams in order to create the best possible combination of sales and marketing within a crucial "smarketing" alignment.
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Pipedrive is a web-based Sales CRM and pipeline management solution that enables businesses to plan their sales activities and monitor deals. Built using activity-based selling methodology, Pipedrive streamlines every action invol...Read more about Pipedrive


PandaDoc is cloud-based document management software that helps users in creating proposals, quotes, human resources documents, contracts and more. The solution is mostly used by sales and marketing teams and company leadership. ...Read more about PandaDoc


Bitrix24 is an online workspace for small, medium, and large businesses. It features over 35 cross-integrated tools, including CRM, tasks, Kanban board, Gantt chart, messenger, video calls, file storage, workflow automation, and m...Read more about Bitrix24

Workfolio Client Microsites

Workfolio Client Microsites allows businesses to demonstrate relevant, real-life examples of work to clients, prospects and referral partners. Users can customize microsites according to requirements to create a direct line of com...Read more about Workfolio Client Microsites

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Walnut is a sales experience platform that allows B2B teams to create product demos. Users can personalize the sales process to provide a customer-centric experience while improving the sales team’s ability to close deals. ...Read more about

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monday sales CRM

Built on top of Work OS, monday sales CRM is a no-code, customizable solution that empowers managers and sales teams to take control of their entire sales cycle - from lead capturing and sales pipeline management to pos...Read more about monday sales CRM

4.74 (354 reviews)

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Zoho CRM

Zoho CRM is a cloud-based business management platform that caters to businesses of all sizes. It offers sales and marketing automation tools with helpdesk, analytics and customer support functions. Zoho CRM helps users respo...Read more about Zoho CRM


Salesflare is an intelligent CRM and email outreach platform used by thousands of small and medium-sized B2B businesses, who want to sell more with less work. It automates the data entry user would normally have in a CRM by g...Read more about Salesflare


EngageBay is an integrated marketing, sales, support and CRM solution designed to help small to midsize enterprises acquire, engage and convert website visitors into customers. The cloud-based platform lets businesses use marketin...Read more about EngageBay

Easily finding and contacting the people you're looking for is the cornerstone of every business, be it customers, candidates, clients, you name it. specializes in conglomerating this huge aspect of every business's w...Read more about

4.71 (21 reviews)


Bynder goes far beyond managing digital assets. Our digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive. With powerful and intuitive sol...Read more about Bynder


CloudShare is a security awareness training software designed to help businesses create engaging hands-on virtual training and demo environments. The platform enables managers to gain real-time insights into performance metrics. ...Read more about CloudShare

4.82 (11 reviews)


Crescendo is a sales enablement platform that helps field teams accelerate sales conversations with targeted, actionable content. The platform enables managers to directly accesses content on corporate Sharepoint, Google Drive, Sa...Read more about Crescendo

4.88 (16 reviews)


SmartSales is an all-in-one field sales app. It's built to eliminate paperwork for sales reps on the road, allow them to generate more meetings, and close more deals. - No more paperwork: Every document (presentation, product/pri...Read more about SmartSales

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Genoo is a cloud-based marketing automation solution for small to mid-sized professional services, software and technology firms. The solution helps marketers in email marketing, lead management, lead scoring, microsite building a...Read more about Genoo

4.00 (3 reviews)


OnePageCRM is a simple contact management tool. While it has all the usual features of a customer relationship management (CRM) system, OnePageCRM is mostly known for its simplicity and unique to-do list functionality. You can u...Read more about OnePageCRM

4.77 (61 reviews)

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Lattice Engines

Predictive Insights Platform is a cloud-based predictive analytics platform. It allows users to run B2B marketing and sales campaigns. Predictive Insights key features include buying signals, machine learning, optimizing nurt...Read more about Lattice Engines

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OptifiNow is a modular Sales Automation platform that streamlines the day to day activities of sales professionals. By offering the system on a modular basis, clients can adapt the solution to meet their specific needs. The system...Read more about OptifiNow

4.80 (5 reviews)


ClearSlide is a web-based sales engagement platform intended to help increase sales teams’ efficiency and close deals. The solution offers quick access to content, insights and communication and helps in improving customer communi...Read more about ClearSlide

3.94 (55 reviews)

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Visitlead is a cloud-based live chat solution that allows businesses to contact their website visitors. Key features include text chat, voice chat, video chat, screen share, routing and chat history. The solution also enables user...Read more about VisitLead

4.75 (4 reviews)

Buyers Guide

Last Updated: November 22, 2022


There's a reason that so many dramatic movies are made about the world of sales. It's a hard job, full of quick thinking, stubborn refusal to quit pursuing a deal and, of course, a whole lot of pressure. There are really only two things that consistently work to make the day-to-day lives of salespeople better: Pepto Bismol and software.

While there's no "anti-stomach-acid software" available just yet, there's plenty of sales software to help sales teams close the most deals possible in the most efficient way possible. One particular type of software that will prove extremely useful to those teams is sales enablement software.

Sales enablement tools help sales teams keep abreast of best practices and marketing messages that will help them to refine and deliver their sales pitches in a manner that will convert more leads, close more deals and drive business growth.

This Buyer's Guide will explain what sales enablement tools are, explore some of their common features and functions and discuss the particular considerations you may have regarding which sales enablement software to buy for your business.

Here's what we'll discuss:

What Is Sales Enablement Software?
Common Features of Sales Enablement Tools
What Type of Buyer Are You?
Key Considerations

What Is Sales Enablement Software?

In today's business environment, departments are often heavily siloed, such that two different teams may rarely contact one another. In the case of your sales and marketing teams, that can be to both groups' detriment.

Your marketing team works hard to create a branded message for your business, which is reflected everywhere from advertising material, to outreach to other businesses, media placement and even your company's logo.

But how often do your marketing team and your sales team sit down together to make sure that clear, consistent message is also expressed in sales pitches? Similarly, how often does marketing take into consideration the sales team's real-world experience with the users of your product or service when they refine that marketing message?

Sales enablement tools help solve this problem by providing sales teams with access to marketing assets that will allow them to keep their sales pitches on message and consistent with your company's marketing material. What's more, these tools provide general sales guides and playbooks of best practices that inform the sales team of what particular message tends to work best at each particular point in the sales cycle.

Thus, sales enablement software allows you to unify your company's message across the board, sharing information about best practices between teams in order to create the best possible combination of sales and marketing within a crucial "smarketing" alignment.

Common Features of Sales Enablement Tools

Asset database The core functionality of sales enablement tools. An assets database allows sales team members to access marketing materials and implement them as a part of their sales process, as well as providing a repository for other sales team best practice guidelines and playbooks.
Sales performance management Automatically monitor the success and failure rates of your sales team in order to recognize what (and who) is working effectively for the team versus what is not. This information is transparent and, as much as possible, unbiased, giving a clear picture (often in the form of scorecards) of which best practices actually work best. It can also be set to provide alerts for processes and individuals in need of extra assistance.
Email tracking By tracking all sales emails, both incoming and outgoing, this feature lets sales team members and managers monitor their email exchanges in order to oversee and maintain messaging consistency. This also allows for an easier gathering of data and analytics regarding email messaging success and failure rates.
Outbound call tracking This functionality allows the sales team to jump on prospects as quickly as possible by dialing directly out to those prospects through the software. They can then record and track that call in order to keep extensive interaction notes as well as monitor for quality assurance and ensure that these calls are remaining on message.
Sales training Though sales training is not the primary intention of sales enablement tools (there are specific software systems for such training), they are used by many businesses to onboard new trainees and to coach existing employees in the best practices of your sales team.

MarcomCentral's marketing assets dashboard for sales enablement

MarcomCentral's marketing assets dashboard

What Type of Buyer Are You?

Sales teams of any size may have a need for sales enablement tools, but the robustness of those tools will vary significantly depending on your team or business's size. Smaller teams can get by with fewer features and less expensive software, while larger teams will want the most comprehensive tools they can get so they can best manage and support the large number of team members.

You will likely find your team falling into one of the following categories:

  • Small sales team (under 10 salespeople). With so few salespeople, it shouldn't be terribly hard to train, monitor and keep track of the success rate of team members. As such, the most important aspect of sales enablement tools for such a small team will be the asset database that provides the entire team with access to the marketing materials and messages that will help them close more deals.
  • Midsize sales team (10-50 salespeople). With a slightly larger team, you probably have more than one manager and don't have time to individually coach each team member. Here's where features of sales enablement software such as sales performance management and sales training will come in handy, allowing for a more automated monitoring of key successes and failures among the team.
  • Large sales team (50-100 salespeople). Once you have a sales team this large, you will likely find that features such as email tracking and outbound call tracking are useful to you. With such a large team, it can become difficult to monitor those emails and phone calls for consistency and best practices without the aid of software, and robust sales enablement tools can provide you with those.

Key Considerations

Other factors to take into consideration when choosing the right sales enablement tools for your business include:

  • Integration with other systems. Since it is likely that your sales team and your marketing team use two different software systems, it is crucial that your sales enablement tool—particularly in regard to the asset database—can integrate with the software systems you already have in place. Consult with the vendor you are considering buying from in order to make sure that what you are purchasing will work smoothly and efficiently with what you have already purchased.
  • Cloud-based software vs. on-premise software. As the name suggests, on-premise software is software that is physically housed on the premises of your business. In essence, you're also buying hardware, not just software, and you need physical space as well as the dedicated IT knowledge and resources needed to maintain that hardware. However, with the widespread success of the cloud-based model, on-premise software is quickly becoming a thing of the past, particularly for smaller businesses. Cloud-based software has no need for any hardware—it's all housed by the vendor and accessed over the internet. Small to midsize businesses, with less available space and fewer IT resources, usually find cloud-based solutions much simpler and easier, particularly since they also avoid the upfront setup costs associated with on-premise solutions.