Find the best Auto Dealership CRM Software

What is auto dealership crm software?

Auto dealership CRM software provides people in the auto dealer industry with a CRM platform specialized to their needs. It helps dealerships speed up and streamline their sales processes, respond promptly to customers' needs and maintain a detailed central database of customers and prospects.
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Pivotal CRM

Pivotal CRM is an on-premise customer relationship management (CRM) solution that caters to businesses of all sizes, helping them manage various CRM processes. It includes marketing automation, lead management, sales force automat...Read more about Pivotal CRM

3.57 (7 reviews)

NetSuite CRM

NetSuite CRM+ is a cloud-based customer relationship management (CRM) solution for small and midsize organizations. NetSuite caters to thousands of customers across a wide range of industries including wholesale distribution, manu...Read more about NetSuite CRM

3.93 (190 reviews)

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Genoo is a cloud-based marketing automation solution for small to mid-sized professional services, software and technology firms. The solution helps marketers in email marketing, lead management, lead scoring, microsite building a...Read more about Genoo

4.00 (3 reviews)


SysAid is a cloud-based IT Service Management, service desk and help desk solution that helps users in businesses of all sizes across various industries resolve technology-related issues. Key features include help desk automation,...Read more about SysAid

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Oracle CRM On Demand

Oracle CRM On Demand is a cloud-based suite containing integrated, business applications that enable organizations to make decisions and manage costs of operations. The suite includes customer relationship management (CRM) solutio...Read more about Oracle CRM On Demand

4.36 (28 reviews)

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Keap (formerly Infusionsoft) is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation, and e-commerce functionalities in one suite. Keap helps small businesses across v...Read more about Keap

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NICE inContact is cloud-based call center software that helps businesses to maximize the quality of leads and minimize the cost of client interaction. The solution comprises many features required to process inbound support reques...Read more about NICE CXone

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SAP Customer Experience

SAP Customer Experience is a cloud-based customer relationship management solution that helps small and mid-size businesses manage communication and interactions with existing and potential customers. It helps businesses to manage...Read more about SAP Customer Experience

4.19 (212 reviews)

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Fision offers an integrated marketing automation and sales enablement solution to help distributed field sales and local marketers customize and distribute timely, relevant and multi-channel campaigns. Fision's distributed ma...Read more about Fision

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Velocify is a cloud-based lead management solution that is designed for mortgage brokers, educational institutions and insurance organizations. The solution offers different types of sales products which are velocify pulse, veloci...Read more about Velocify

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HubSpot CRM

With its cloud-based, customer relationship management (CRM) platform, HubSpot CRM helps companies of all sizes track and nurture leads and analyze business metrics. HubSpot is suitable for any B2B or B2C business in a variety of ...Read more about HubSpot CRM

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ServiceWise by TechExcel is a cloud-based IT Service Management(ITSM) solution that caters to businesses of all sizes and helps them to automate and streamline their IT services and help desk activities with configurable workflows...Read more about ServiceWise

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ContactWise CRM

ContactWise CRM is a customer relationship management (CRM) solution designed to assist businesses across various industries such as government, healthcare, banking and education. Key features include information reporting, busine...Read more about ContactWise CRM

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Web+Center is a suite of open source, customizable help desk solutions for IT organizations in almost any industry. The web-based help desk application can be run on-site or in the cloud. With access to 100% of the source code, or...Read more about Web+Center

5.00 (1 reviews)


Freshdesk is a cloud-based customer service software that helps businesses provide effortless service across every customer touchpoint. Freshdesk empowers businesses to monitor customer conversations across email, phone, chat, soc...Read more about Freshdesk

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Metaphor Contact Center

USAN provides an omni-channel customer engagement solution for midsize organizations to help them manage their contact center operations and deliver personalized customer support via inbound and outbound channels. It enables busin...Read more about Metaphor Contact Center

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Help Scout

Help Scout is a dedicated customer support platform built for growing teams to deliver best-in-class customer service. When you sign up you get access to an entire suite of tools, all optimized specifically for customer support. ...Read more about Help Scout

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Soffront CRM

Soffront CRM is an on-premise customer relationship management solution that caters to small and mid-size organizations across various industries. Soffront CRM helps businesses streamline and optimize all customer-related activity...Read more about Soffront CRM

4.31 (24 reviews)

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Enghouse eKMS

Now part of Enghouse Interactive, SmartSupport Knowledge Management Solutions is a plug-and-play knowledge base solution that caters to businesses of all sizes across various industries. The solution lets users streamline customer...Read more about Enghouse eKMS

4.21 (12 reviews)


InfoFlo is an integrated CRM solution that can be accessed online or installed on-premise. The system provides contact management, computer telephony integration, marketing and sales automation, and customer support. Users also ha...Read more about InfoFlo

4.48 (90 reviews)

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Buyers Guide

Last Updated: November 15, 2022


If you're an auto dealership trying to get customers out of their dreams and into your cars, you'll probably find yourself in need of a customer relationship management (CRM) system that can help you put those buyers behind the wheel.

CRM software provides a variety of tools that businesses of all stripes use to become more efficient in the ways that they monitor their sales, their calls and emails to clients and other important aspects of their interaction with past, present and potential future customers.

Auto dealership CRM software adapts all of those tools for use by auto dealerships, in addition to providing some extra functionality (such as inventory control and lease management) specific to auto dealerships.

This buyer's guide will explain what auto dealership CRM software can do to increase sales at your auto dealership. We'll also examine specific features, of both general CRMs and dealer-specific CRMs, that you should take into consideration when you're looking for an automotive CRM system.

Here's what we'll cover:

What Is Auto Dealership CRM Software?
Auto Dealer Software vs. Auto Dealership CRM
Common Features of Auto Dealership CRM Software
What Type of Buyer Are You?
Market Trends to Understand

What Is Auto Dealership CRM Software?

Auto dealership CRM software provides people in the auto dealer industry with a CRM platform specialized to their needs. It helps dealerships speed up and streamline their sales processes, respond promptly to customers' needs and maintain a detailed central database of customers and prospects.

The most important aspect of any CRM system is its contact database, which contains centrally-accessible information on various customers, contacts and prospects. This means that if one salesperson interacts with a customer, then the CRM contains a record of it so that all salespeople at the company are aware of that interaction.

For auto dealerships, another crucial part of CRM is sales force automation. This integrates the contact database with tracking metrics related to the sales pipeline for the purchase of a car from the dealership. It allows managers to more efficiently monitor their sales team for performance review, tracking commissions, team building etc.

Automotive CRM systems will often also contain features specific to the auto dealership industry, and so it is important to differentiate between this type of CRM software and more general auto dealer software.

Auto Dealer Software vs. Auto Dealership CRM

As explained above, auto dealership CRM software is a subset of the larger realm of CRM software. It consists of both general CRM systems that can be used with full effectiveness by auto dealerships and more specialized CRM systems that are intentionally dealership-centric (see the two features tables in the following section for how the features offered by these two types of auto dealership CRM systems may vary).

Auto dealer software, on the other hand, refers to any type of software that is marketed to and used by auto dealerships. It includes auto dealership CRM software, but also includes accounting software, inventory management software and other systems that are not part of generalized CRM software. We define “Auto Dealership CRM Software" as software that is primarily a CRM system—whether it's a generalized system or one specific to dealerships—but which may include some of these other features.

Common Features of Auto Dealership CRM Software

The features list of most auto dealership CRM software products can be divided into two types—features that will be found in most general CRM products, and features that are specific to CRM products dedicated to auto dealerships.

General CRM Features

Contact database Most products provide a searchable database to store client information (e.g., contact information) and relevant documents (e.g., contracts and repair histories).
Sales force automation This aspect of the system helps dealerships manage their sales team's activities, and helps the team close more deals by keeping thorough, accurate records of their interactions with all customers and sales prospects. This can play an important role in the determination and distribution of commissions.
Interaction tracking These systems document conversations held by phone, in person, through live chat, email or other channels. These include interactions with sales prospects, current customers and returning customers with service needs. Interactions can be logged manually, or automated with phone and email system integrations. Depending on the product, some systems can also track interactions on Facebook, Twitter and other social platforms.
Workflow automation This is the standardization of business processes, usually through a combination of task lists, calendars, alerts and templates. For example, once a task is checked off as complete, the system might automatically set a task for the next step in the process. This can be vital to a sales process that involves multiple departments in the dealership.
Reporting Auto dealership CRM tools can be used to track a sales team's performance and productivity based on activities logged in the CRM system—for instance, how many cars are sold monthly, or what makes/models are selling best. These tools can also be used for forecasting and for tracking commissions.


Dealership-Specific Features

Showroom management Many auto dealership CRMs will have tools to allow managers more streamlined control over the showroom floor by tracking the activities—and productivity—of their sales team (and other staff). They can also allow employees to provide customers with quick quotes via calculation tools.
Inventory management This function will allow dealerships to keep track of their stock and inventory, making it much easier to monitor and manage large vehicle lots (especially if there is more than one lot at multiple locations) and to track specific makes/models.
Lease management Car leases feature a different set of parameters, and thus a different set of paperwork, than straight-up sales, so some auto dealership CRMs will provide special functions to monitor lease agreements, including payments and repairs.
Service department management For dealerships with a service/repairs department, this set of features will track service orders, create and track invoices, and help manage both labor flow and the inventory of parts.

The sales manager dashboard in Q-GPS

The sales manager dashboard in Q-GPS

What Type of Buyer Are You?

The kind of auto dealership CRM system that you're looking for will largely depend on the size and type of your business, since this will determine the amount of features that you require. Most dealerships will fall into one of the following four categories:

  • Single dealership, no service center. These are individually owned or managed dealerships that don't have a service center attached. They can probably get away with a relatively basic system that will provide a contact database, some sales force automation and interaction tracking.
  • Multiple dealerships, no service centers. These are groups of dealerships in a franchise that also don't have service centers attached. They will want a slightly more robust CRM that can provide added features such as workflow automation and reporting.
  • Single dealership with service center. These are individually owned or managed dealerships that have an attached service center. They will find a CRM useful if it contains all of the basic features needed for a single dealership, plus features for inventory management and service department management.
  • Multiple dealerships with service centers. These are large-scale dealership franchises with multiple locations and multiple service centers. These dealerships will want the most robust CRM available, with a wide variety of features and the ability to integrate with other dealership-focused software such as accounting and HR.

Market Trends to Understand

Cloud-based software. Cloud-based software solutions have become the go-to for most small-to-midsize companies, since they possess multiple advantages as compared to on-premise systems. On-premise software requires space for physical hardware along with the IT knowledge and resources to implement the software. Cloud-based software, on the other hand, is much more easily and quickly implemented, with fewer up-front costs and less of a need for IT assets. Thus, cloud-based systems are particularly suited for smaller businesses that lack those IT resources, like most auto dealerships.

Mobile functionality. Though most of the deal-making and sales transactions at a dealership will take place sitting at a desk inside the main building, employees looking for vehicles in the lot (or transferring vehicles from one lot to another) will find mobile accessibility to be a great benefit. Mobile access can also be useful to salespeople who want to provide quick, basic quotes to potential customers on the sales floor.