Small Business Phone Systems

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FrontRunners 2022

Nextiva is a platform that brings communications together with business applications, intelligence, and automation. This helps businesses communicate and build deeper connections with their customers. The platform brings all ...Read more about Nextiva

4.10 (205 reviews)

28 recommendations

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GoTo Connect

FrontRunners 2022

GoToConnect (formerly Jive) delivers a cloud-based unified communication solution to organizations of all sizes across the U.S. GoToConnect includes integrated products for business VoIP, video conferencing and contact center whic...Read more about GoTo Connect

4.50 (628 reviews)

34 recommendations

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Answer360 is a cloud-based VoIP solution designed for small and midsize businesses. The solution offers call routing, video conferencing, SIP trunking and other call center functionalities. Answer360 offers hosted VoIP phone ...Read more about Answer360

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RingCentral MVP

FrontRunners 2022

RingCentral MVP is a cloud-based business communications solution that offers tools for Messaging, Video and Phone. Core features of the solution include conferencing, auto-recording and unlimited long-distance and local calling. ...Read more about RingCentral MVP

4.22 (1017 reviews)

35 recommendations

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Bright Pattern

Bright Pattern is a cloud-based contact center software solution which helps businesses manage multichannel service including inbound and outbound voice, email, chat, and social media. Bright Pattern scales from 5 to 10,000 concur...Read more about Bright Pattern

4.73 (98 reviews)

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Slingshot VoIP

Slingshot VoIP includes automated attendants, employee extension features, predictive dialer, automatic call distribution and more. The solution is cloud-based and provides mobile apps for Android and IOS users. Slingshot can...Read more about Slingshot VoIP

4.00 (1 reviews)


SendHub is a business voice over internet protocol (VoIP) solution. Integrated applications for PBX, Auto Dialer, ACD, CTI, workforce scheduling, softphone, SMS marketing and more are available within the system. This solution is ...Read more about SendHub

4.26 (34 reviews)

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Ooma Office

FrontRunners 2022

Ooma Office is a cloud-based voice + video solution suitable for businesses of all sizes. The platform includes a full suite of business phone features designed to deliver a flawless communications experience and advance team coll...Read more about Ooma Office

4.50 (159 reviews)

10 recommendations

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NetVanta 7100

ADTRAN’s NetVanta 7100 is an IP data networking and telephony solution integrated into one single platform. Designed mainly for small to midsize businesses, NetVanta 7100 is suitable for businesses up to 100 workstations. The solu...Read more about NetVanta 7100

4.00 (1 reviews) is a cloud-based PBX business phone solution that caters to small businesses in industries such as retail, technology, services, lifestyle, health and education. It offers users SIP trunking service together with PBX ser...Read more about

3.85 (54 reviews)

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FortiVoice is Fortinet's on-premise business VoIP solution that caters to small and midsize businesses across various industry verticals. Features include voicemail, auto attendants, dial-by-name directory, ring groups and more. ...Read more about FortiVoice

5.00 (2 reviews)

VOIPo Hosted PBX

VOIPo Hosted PBX is a cloud-based business VoIP solution for small businesses. Key features include three-way calling, call forwarding, call blocking, online call history and more. It also offers a mobile softphone app for both iO...Read more about VOIPo Hosted PBX

4.00 (1 reviews)

Line2 Pro

Line2 is a cloud-based phone system that provides assistance in calling and messaging. It is suitable for small businesses. Line2 offers standard PBX features, including a dial-by-name directory, an auto attendant, call forwarding...Read more about Line2 Pro

3.59 (34 reviews)

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Voxox Hosted PBX is a cloud-based business VoIP phone system for SMBs that allows organizations to communicate with their customers. Key features include the ability to set multiple phone numbers as a single PBX extension, real-ti...Read more about VOXOX

3.71 (7 reviews)

PIMS Dialer

The PIMS Dialer is flexible, scalable, and secure. It’s a cloud-based application, and the servers are housed in a state-of-the-art facility that’s operated around the clock, delivering extremely reliable uptime. Companies can cus...Read more about PIMS Dialer

4.48 (21 reviews)

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Telzio is a cloud communications provider that offers small business phone system. It includes trunking that allows professionals to connect calls with the phone network so businesses don’t have to look for a third-party SIP provi...Read more about Telzio

4.38 (16 reviews)


itPBX is a cloud-based business VoIP solution that delivers a suite of business communication services to small and midsize organizations. itPBX features include caller ID, VMX locator, call spy, dictation and more. Its VoIP ...Read more about itPBX

5.00 (1 reviews)


FrontRunners 2022

Aircall is a cloud-based business phone and call center system that helps manage and streamline customer support and sales engagement operations. Designed for offices and teams in remote areas, it enables users to integrate the so...Read more about Aircall

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Ringio is a cloud-based call center management solution that features a CRM dialer, call routing, analytics and more. It’s used by sales teams in many industries such as healthcare, media, non-profit and banking. The system c...Read more about

4.05 (19 reviews)

Communication Studio 2.0

Action Desk by OneReach is a web-based omnichannel system designed for all size companies and enterprises. The agent interface system allows users who are logged in to manage live inbound and outbound phone calls, text messages, a...Read more about Communication Studio 2.0

4.00 (2 reviews)

Buyers Guide

Last Updated: November 21, 2022

Calling a restaurant to check for the opening hours or calling an ecommerce vendor to check the order status, for customers, reaching out to a business for any query is simply about picking up the phone and dialing the numbers.

However, if you own or manage a small business, you know that the receiving end of those calls can be chaotic, to say the least. Customers can often end up on long hold or find your line busy, or worse, have their call go unanswered.

Fortunately, there are tools to provide a method to this madness. With small business phone systems, all incoming and outgoing calls can be streamlined and your business too can provide professional customer support.

To help you find such a tool for your business, we’ve prepared this guide. Here’s what we’ll cover:

What are small business phone systems?

Small business phone systems are voice over internet protocol (VoIP) solutions that allow setting up internet-based telephone service for incoming and outgoing calls. These are essentially the modern-day, automated version of a phone switchboard that provides sophisticated features and convenient usability, even on-the-go.

The system works by sending communication data through the internet rather than traditional phone lines. This means it is not limited by the actual number of phone lines (as a traditional setup is). Instead, it relies on the available bandwidth of the internet connection, which makes it more flexible and scalable than a traditional phone line setup.

Call log in Virtual Office by 8x8

Common features of small business phone systems

The features offered by small business phone systems vary depending on whether the tool is basic or advanced. Following are some features typically considered core or basic for such tools:

Softphone Plug in a headset into the computer or VoIP setup and use it for calls as opposed to needing a traditional phone with a fixed-line.
Unified communication Consolidate and integrate simultaneous calls from multiple phone lines into a single platform.
Call routing Autoroute incoming calls to available agents. Also, allow agents to manually route calls to each other or their supervisors.
Call recording Record calls for future reference.
Computer telephony integration (CTI) Integrate the phone system with the user's computer for functions such as placing, answering, terminating, or transferring calls or information management (viewing caller ID and tracking call time).

Some advanced features that can be found in small business phone systems are as follows:

Auto/predictive dialer Autoplace outbound calls and route them to available agents as soon as the call is answered.
Automatic call distribution (ACD) Create distribution mechanisms for incoming calls as opposed to assigning them randomly. The mechanism can include queuing calls to be answered in a certain order or automatic ring-back (giving callers the option to receive a call back rather than waiting on-hold).
Interactive voice response (IVR) Allow people dialing-in to interact with the system via vocal or keypad inputs, such as selecting the desired language or call routing preferences.
Conference calling Connect multiple ongoing calls into a single call.
Dashboard Track metrics such as the total incoming and outgoing calls, time spent on each call, the productivity of agents, and business hours with the highest number of calls.
Integration Connect with third-party software such as customer relationship management (CRM) to extract contact information or enterprise resource planning (ERP) to manage call workload.
Access controls/permissions Define levels of authorization for agents, supervisors, and managers to access dashboards and reporting, as well as make routing decisions.

What type of buyer are you?

With multiple tools offering similar features, it can be difficult to pick the right one. That's why, before you choose a tool, it's important to understand what kind of a buyer you are and what your business needs are like.

The buyers of small business phone software usually fall into one of the following categories:

  • Small businesses that need a contact center to handle simple queries: Such businesses usually need to provide a human connection equivalent to the front desk personnel at a convenience store.

    They need to address only basic inquiries, such as “if the restaurant is open till 11 PM” or “if the summer collection has arrived in the boutique yet.” The business essentially needs to assist customers find the right information and the agent answering the call doesn’t need background knowledge of the person’s interactions with the business.

    Such businesses can look into phone systems that provide basic features such as softphone, unified communication, and routing. They should explore cloud-based tools that work with their existing hardware. They can also limit their phone numbers to one, and receive multiple simultaneous calls on the same number via VoIP systems.

  • Small businesses that need to offer wider customer support: Such businesses usually need to provide their customers with extensive help with their products or services.

    They need to be able to answer questions such as “Where is the order in the transit?” or “What happened to the complaint registered two days ago?”. The agent answering the phone needs prompt access to the customer’s purchase history as well as any previous interaction with the business.

    Such businesses can look into phone systems that provide advanced features such as ACD, IVR, and integrations with CRM and ERP tools. They should explore both cloud-based and on-premise solutions. They can set up separate phone numbers to receive different kinds of customer queries, however, with unified communication, all the numbers can be run across the same back-end system.

Benefits and potential issues

Phone systems can help small businesses build a professional telephonic front and do away with the manual routing of calls. Some of its benefits include:

  • Improved communication with customers: Avoid missing customer calls or keeping them on hold for too long. With a phone system, multiple calls can be handled simultaneously on a single number and customers will no longer have to wait for callbacks or have their call on hold/wait.
  • Increased efficiency for outgoing calls: Do away with manually dialing phone numbers and waiting for calls to be answered. With features such as the predictive dialer, the system will automatically dial the numbers and route them to agents when the call is answered.
  • Reduction in telephony costs: Reduce the cost of outbound calls with the help of flat-rate and tiered plans provided by phone systems vendors. These are typically cheaper than the cost of calling-per-minute or other packages offered by traditional phone service providers.

Key considerations when buying small business phone systems

While features, needs, and costs are certainly important factors when choosing a tool, there are some other considerations too that you should keep in mind. These include:

  • Industry-specific requirements: Certain industries such as banking or professional services will have specific requirements unique to their operations. These could range from having the ability to verify pin codes via customers’ keypad input to having a specific hierarchy to escalate customer requests. Ensure that the tool you choose supports your unique requirements at a reasonable cost, and not as costly add-ons.
  • Access for remote employees: Whether it’s a delivery agent on the way to drop an order or a sales agent traveling for work, they might need to answer phone calls away from the premises of your business. Hence, ensure that the tool you choose is equipped to support a remote infrastructure via mobile access without any additional investment.
  • Contract fine-print: Vendor contracts or plans can sometimes come with hidden caveats such as needing to purchase certain hardware equipment or having a lock-in period. Before you finalize the vendor, thoroughly review the contract for its terms and conditions. Also, read reviews about the vendor on websites like ours to get an idea of how they have performed in the past.

Note: The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication.